2015 CLIO Award Winners
The CLIO Awards, the esteemed international advertising, design and communications competition, took place last night in New York City and featured an array of celebrities, musicians and top-tier creative talent on hand to celebrate the best work of the year. Alec Baldwin served as host for the awards, held …
Aeroplan and Toyota Canada Inc. announce new partnership
Aeroplan has announced it has entered into a national multi-year partnership with Toyota Canada Inc., (TCI). In the coming months, this strategic alliance will enable Aeroplan Members to earn miles across the full automotive customer journey on all Toyota and Scion vehicles in Canada. “We’re excited to partner with Toyota Canada …
BCAMA and AIM Announce Merger to Form Leading Marketing Association in British Columbia
On September 17th, the BC chapter of the American Marketing Association (BCAMA) and the Association of Integrated Marketers (AIM) announced that they will merge into one association, effective immediately. The province’s largest marketing organization will run under the BCAMA brand and organization structure. The arrangement signals a movement supported by …
Environics Analytics Releases WealthScapes 2015 Analyzing Canadians’ Assets, Liabilities and Spending Power
New Data Aides Financial Planning, Fundraising, Marketing and Merchandising On August 25, 2015, Environics Analytics (EA), the marketing services and data analytics company, announced the release of WealthScapes 2015, the most comprehensive database available on the assets, liabilities and wealth of Canadians. The latest edition has been expanded this year …
Environics Analytics President Jan Kestle Named Finalist in EY Entrepreneur Of The Year™ Program
EY, a global leader in assurance, tax, transaction and advisory services, has named Environics Analytics (EA) President and Founder Jan Kestle a finalist in its EY Entrepreneur Of The Year awards program. Selected by an independent panel of judges, she is one of 40 Ontario area entrepreneurs who were named …
Andrew Schuster: Senior Developer Behind Environic Analytics’s Redesigned, Interactive ENVISION5
For almost two years, a half-dozen software developers at Environics Analytics (EA) dedicated themselves to creating ENVISION5, the new platform that provides business intelligence on customers and markets anywhere in Canada. They developed innovative approaches, created new interactive features and spent countless hours poring over complex computer code. Finally, on …
Environics Analytics Announces Release of New ENVISION5 Platform
On June 10, Environics Analytics (EA) announced the launch of ENVISION5, a new generation of the platform that provides business intelligence on customers and markets anywhere in Canada. With access to EA’s extensive databases, ENVISION5 features a web-services architecture, redesigned user interface, interactive dashboards and enhanced mapping. Designed to use …
It’s a great time to be a marketer: thoughts on the C2MTL Conference
It is always interesting to hear how CMOs from different sectors, and even other countries, are dealing with the new marketing realities of evolving customer demands, continuous technology innovations, and the ever increasing sources of information on the customer – data is now available from every consumer touch point. These …
Samsung Printing Solutions Brings Mobile Printing to Life with Powerful and Easy-to-use Samsung Cloud Print™ Ap
New full-featured and free mobile printing application boasts a simple setup process and robust set of features to make printing from a mobile device a reality Samsung Electronics Canada today launched Samsung Cloud Print™, a free-to-use cloud-based mobile printing solution that gives users a quick and easy way to print …
Industry News
Melanie Dunn Is Named CEO of Cossette in Canada Melanie Dunn, President of Cossette’s Quebec operations for the past two years, is assuming broader responsibilities for all Cossette offices nationally as the new President and Chief Executive Officer of Cossette, Canada. “This business is all about talent and great leadership and Melanie has …