Industry News

CF Markville is the first to offer experiential hoarding boards to surprise and delight shoppers in Markham, Ontario Cineplex Digital Solutions (“CDS”) today announced the introduction of a new Digital Hoarding offering that revolutionizes traditional static signage on vacant storefronts in shopping centres and retail environments documented even a higher …

Astral Out of Home, a division of Bell Media, announced today the launch of its innovative new advertising opportunity TSA Interactive. Launching in November 2015, TSA Interactive includes an interactive screen as part of a regular static poster advertisement featured in transit shelters. The 22-inch product provides video and audio …

St. Joseph Communications has released it’s latest trend report “2016 Print in a Digital World“. The trend report identifies major trends transforming our omnichannel multiverse and how marketers can leverage the identified examples to mix, match and marry the exciting world of print and digital. “When some of the biggest …

The first and exclusive Canadian printer to meet rigorous certification process to ensure color quality control across every step of offset print operations X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, reported that Pazazz Printing is now a PANTONE Certified Printer. The PANTONE …

Environics Analytics (EA) announced today that it has acquired the business and assets of Pivotal Contact. Under terms of the agreement, Pivotal Contact will integrate its expertise in data management, advanced analytics, modelling and customer engagement into EA’s offerings in marketing and analytical services. These synergies are intended to provide …

Global big data leader uses weather data and forecasts with Superior Accuracy to provide high impact, actionable insights for businesses through Data Driven Decisions (D3) Analytics AccuWeather, the global leader in weather information and weather-driven intelligence for enterprises, has introduced its proprietary Data Driven Decisions (D3) Analytics division for enterprises, …

Epsilon today released the Q2 2015 North America Email Trends and Benchmarks report. As mobile usage flattens, open rates by device type on desktops, mobile and tablets showed little fluctuation throughout 2014 and into 2015, likely leading overall open and click rates to also remain steady. According to the report, which …

  The CLIO Awards, the esteemed international advertising, design and communications competition, took place last night in New York City and featured an array of celebrities, musicians and top-tier creative talent on hand to celebrate the best work of the year. Alec Baldwin served as host for the awards, held …

Aeroplan has announced it has entered into a national multi-year partnership with Toyota Canada Inc., (TCI). In the coming months, this strategic alliance will enable Aeroplan Members to earn miles across the full automotive customer journey on all Toyota and Scion vehicles in Canada. “We’re excited to partner with Toyota Canada …

On September 17th, the BC chapter of the American Marketing Association (BCAMA) and the Association of Integrated Marketers (AIM) announced that they will merge into one association, effective immediately. The province’s largest marketing organization will run under the BCAMA brand and organization structure. The arrangement signals a movement supported by …