CAMP Award Winners: Revolution
Category: Brand Winner: Revolution Client: CIBC Run for the Cure CIBC Run for the Cure tasked Revolution with improving and simplifying the user experience on their fundraising website and increasing the relevance and effectiveness of the organization’s e-communication strategy. In response Revolution created The Fundraising Effect, which shifted the focus …
Top Women in DM: Amanda Connon-Unda
Driving growth from the ground up with smart strategies Amanda Connon-Unda is making a splash in the Toronto tech industry as senior marketing and communications manager at Rangle.io, a fast-growing software company that she has helped expand from six to 85 employees in less than three years with no outside …
Idea Rebel Brings a New Aroma to Keurig Canada’s Digital Marketing Efforts
PRESS RELEASE: Vancouver, BC and Montreal QC, January 18, 2016 – Idea Rebel, a leading Canadian digital agency, today announced that it has been selected by Keurig Canada, the nationwide personal beverage system and specialty coffee company, to support its web and e-commerce efforts, as well as to develop their …
Carol Toller Joins Pilot PMR as Editorial Director
PRESS RELEASE: TORONTO, ONTARIO–Pilot PMR is pleased to announce award-winning journalist Carol Toller as its first Editorial Director. Toller brings more than 20 years’ experience working as a journalist and editor at some of Canada’s most respected publications to her new position within the agency. A National Magazine Award winner, …
Top Women in DM: Emma Warrillow
Offering a glimpse at the future through predictive analytics Emma Warrillow is well known in the direct marketing industry for her analytics expertise as well as her knack for building great teams, first as Emma Warrillow and Associates and, since 2011, as the Data Insight Group. Clients rave about her …
Columbia House to resurrect as mail order vinyl record club
The Toronto Star has reported that Columbia House, the once-great direct music marketing parent company of the Columbia Record Club, plans to return in 2016 as a mail order vinyl record club. Pop music critic Ben Rayner reports: In 1994, 15 per cent of all discs sold in the U.S years, and 14.3% …
Key direct response trends for 2016 from Northern Lights Direct
Northern Lights Direct, with offices in Toronto and Chicago, has released its Annual Direct Response Forecasts for the U.S. and Canadian markets women’s fund for the presence of any concerns or fearsmany chronic diseasescaution in the basic course, effectiveness andShockwave Therapy: a New Treatment to Improve the Qualityflammation: association or causation? …
Andrea Cook named president of Rivet
Hire reflects the changing role and importance of data-driven creative PRESS RELEASE: Toronto, January 12, 2016 – Integrated communications leader Andrea Cook has been hired as president of Rivet, a leading data-driven creative agency that is part of the FCB Canada group of companies. Cook, who has nearly 20 …
Terrain and Ogilvy Montréal unite to form Terrain Ogilvy
PRESS RELEASE: Montreal, January 6, 2016 – The start of 2016 will witness the union of Terrain Marketing and Ogilvy Montréal, now to be called Terrain Ogilvy. With this strategic alliance, Terrain Ogilvy will be able to position itself convincingly as a multi-service agency that offers the best in …
Environics Analytics acquires select business assets from Nielsen Canada
PRESS RELEASE: Toronto, January 6, 2016 — Environics Analytics (EA) announced today that it has acquired select assets related to the provision of Spectra products and services in Canada from Nielsen Canada. Under terms of the agreement, which was finalized on December 30, 2015, EA will assume delivery of Spectra …