The CLIO Awards, the esteemed international advertising, design and communications competition, took place last night in New York City and featured an array of celebrities, musicians and top-tier creative talent on hand to celebrate the best work of the year. Alec Baldwin served as host for the awards, held at the American Museum of Natural History. The night also featured performances by X Ambassadors and Salt-N-Pepa. The 2015 CLIO Awards was presented by HP.
“This year was one of the most difficult for the CLIO judges, competition was so high,” said CLIO President Nicole Purcell. “Creatives and brands are truly engaging audiences with thought-provoking storytelling, inventive uses of music and artistic elements usually reserved for other mediums. The expert level of talent was reflected in this year’s submissions and made for an exciting year.”
“Of the Year” honors, representing the most awarded companies of 2015, were presented in five categories and include some of the biggest names in advertising today. The 2015 winners are:
- Holding Company of the Year: WPP
- Network of the Year: Ogilvy & Mather
- Agency of the Year: R/GA New York
- Advertiser of the Year: 28 Too Many
- Production Company of the Year: Illusion, Bangkok
Grand CLIO Awards were announced in 11 medium types. The much talked about Between Two Ferns interview between Zach Galifianakis and President Obama was one of the night’s big winners and featured an acceptance speech worthy of the win. Funny or Dieʼs Brad Jenkins took to the stage to accept the award, and suggested that the CLIO team ship the statue to 1600 Pennsylvania Avenue and its rightful owner.
The 2015 Grand CLIO Winners are:
- Digital: M&C Saatchi, Sydney; Clever Buoy (Optus)
- Branded Entertainment: Funny or Die, USA; Between Two Ferns with Zach Galifianakis: President Barack Obama (healthcare.gov)
- Out of Home: TBWA/Media Arts Lab, USA; World Gallery (Apple)
- Engagement/Experiential: Grabarz & Partner, Hamburg and GGH Lowe, Hamburg; Nazis against Nazis – Germany’s Most Involuntary Charity Walk (EXIT-Deutschland)
- Innovative: Grabarz & Partner, Hamburg and GGH Lowe, Hamburg; Nazis against Nazis – Germany’s Most Involuntary Charity Walk (EXIT-Deutschland)
- Direct: DAVID, Miami; Proud Whopper (Burger King)
- Integrated Campaign: Y&R Team Red, Istanbul; Between Us (Vodaphone)
- Print: Ogilvy & Mather London; It Happens Here (28 Too Many)
- Public Relations: M&C Saatchi, Sydney and Fuel Communications, Sydney; Clever Buoy (Optus)
- Social Media: CP+B, USA, Emoji Ordering (Domino’s)
- Audio: F/Nazca Saatchi & Saatchi, Brazil; SoundLab Container (Leica Gallery São Paulo)
Matthew Weiner, director, producer, writer and creator of AMCʼs Mad Men, presented the prestigious Lifetime Achievement Award to DDB Chairman Emeritus Keith Reinhard. Reinhard received a warm ovation from the crowd and spent most of his speech in praise of his wife. He recounted the first time they met during the “mad men” days, and said if advertising hadn’t existed, he probably would have invented it.
McCann Health was presenting sponsor of CLIO Healthcare. Peter Matheson Gay, EVP Creative Director, Weber Shandwick and CLIO HC juror, announced the Grand CLIO Healthcare Award.
The 2015 Grand CLIO Healthcare winner is:
- CLIO Healthcare, Innovative: Lucky Iron Fish, Canada; The Lucky Iron Fish Project
CLIO Healthcare’s “Of the Year” winners for 2015 include Lucky Iron Fish. Focused on disease awareness, The Lucky Iron Fish Project is working to make iron deficiency a thing of the past in Cambodia, a country where a considerable portion of the population is iron deficient. Using “One Lucky Iron Fish” while cooking can provide an entire family with up to 75 percent of their daily iron intake.
The 2015 Healthcare “Of the Year” winners are:
- Advertiser of the Year: Lucky Iron Fish
- Agency Network of the Year: Publicis Worldwide
- Agency of the Year: Publicis New York
CLIO Healthcare’s 2015 Honorary recipient, presented by Jeremy Perrott, Global Chief Creative Officer, McCann Health, was Dr. Mickey Chopra, the former chief of health and associate director of programs at UNICEF’s New York Headquarters. He led the agency’s work on maternal, newborn and child health, immunization, pediatric HIV/AIDS, and health systems strengthening, policy and research. Dr. Chopra also led UNICEF efforts along with the World Health Organization to design and launch a road map for strategies against the two major killers of children, the Global Action Plan for Pneumonia and Diarrhea. His career-long focus on campaigns that engage and reach audiences make him the honorary winner this year.
Jennifer Breithaupt, Global Head of Entertainment Marketing, Citi, introduced the CLIO Music portion of the evening, sponsored by Citi. Melissa Etheridge went on to present the night’s Grand winners and performances. During her presentation, Etheridge highlighted the importance and influence advertising has had on the music business stating, “If it wasn’t for Citi, you might not have heard of LP. If it weren’t for Captain Morgan, you may not know Hanni El Khatib. And if it weren’t for Apple, you may not have become familiar with acts like Jet, Feist, the Fratellis and Brendan Benson.”
During CLIO Music, Etheridge captured the spirit of the night and surprised the crowd with an impromptu performance of Janis Joplin’s “Mercedes Benz”.
Etheridge then kicked off the entertainment portion of the evening, X Ambassadors performed their hit “Renegades,” featured in Jeep Renegade commercials, after leading CLIO Music’s Collaborative Debut Chart in partnership with Billboard and powered by Shazam. Nineties hip-hop favorites Salt-N-Pepa treated the CLIO Audience to “Push It,” an early hit that has seen new life after being featured in a 2015 Geico Super Bowl spot and ascending to No. 1 on Billboard and CLIO Music’s Classic Chart.
Highlighting the best work in music and advertising, the 2015 Grand CLIO Music winners are:
- CLIO Music, Partnerships/Collaboration: Spotify, Stockholm and Uber, San Francisco; Your Ride. Your Music.
- CLIO Music, Use of Music: R/GA, London & Los Angeles; Beats By Dr. Dre: The Game Before the Game
Grand CLIO winner “The Game Before the Game,” was one of the most watched ads in 2015 with more than 29 million YouTube views. The ad shared pre-game rituals of soccer players, fans and celebrities around the world, as they silence all doubts, distractions and fears in their preparation for victory. The star-studded spot featured some of the world’s greatest soccer players from Goetze to Suarez and included the world’s biggest celebrity soccer fans like LeBron James and Serena Williams.
“Citi is honored to work with CLIO Music to celebrate music and its unique ability to transcend and create a connection with consumers,” said Jennifer Breithaupt, Global Head of Entertainment Marketing for Citi. “More than ever before, music plays an integral role in how advertising can strike a chord with an audience, and we congratulate this year’s winners.”