Melanie Dunn Is Named CEO of Cossette in Canada

Melanie Dunn Is Named CEO of Cossette in Canada (CNW Group/COSSETTE INC.)

Melanie Dunn, President of Cossette’s Quebec operations for the past two years, is assuming broader responsibilities for all Cossette offices nationally as the new President and Chief Executive Officer of Cossette, Canada.

“This business is all about talent and great leadership and Melanie has demonstrated both qualities,” says Brett Marchand, President and CEO of Cossette parent company Vision7 International. “Most importantly, she has helped foster that within Quebec. She is now ready to share that leadership across the entire organization by taking on a broader role within the company.”

Dunn, who has been with Cossette for 15 years and whose roots are in CRM, reflects the changing priorities and focus of the marketing communications industry as it continues to adapt to a new reality where technology has transformed everything and where the possibilities are infinite. Dunn represents a new, emerging generation both within the industry and at Cossette.

“Cossette has been constantly evolving, particularly over the past several years,” says Dunn. “We have taken huge strides towards maintaining leadership in our industry and creating new tools for our clients, while also staying true to our roots,” says Dunn. “Cossette has asserted itself as an independent, integrated agency that is up to date in such areas as ecommerce, data and mobile, while remaining client-focused and people-oriented. At the same time we have retained all the core values that have made Cossette successful through its 40-plus years, which include entrepreneurialism and innovation.”

Dunn has risen steadily through the ranks at Cossette since joining the agency’s Montreal office in 2000. Under her leadership, the Montreal and Quebec City offices have performed extremely well both in terms of communications product and growth, adding a number of prestigious new clients to the agency roster, including Aeroplan, Royal Canadian Mint, Via Rail and TELUS.

Dunn will continue to report to Vision7 CEO Marchand, who will also maintain a senior executive role as CEO of Cossette North America.

“I feel privileged to be taking on the role of Cossette CEO for Canada,” says Dunn. “My goal will be to build on the Cossette legacy of strong leadership in all our individual offices across the country. My intention is to help our leaders build on their talents and to make sure that they have all they need to be as successful as possible.”

Dunn will continue with her executive role as a member of the Vision7 Executive Management Team. Her promotion to Cossette CEO comes five months after the majority of the North American assets of Vision7 was acquired by Beijing-based BlueFocus Communications Group, whose entire international businesses are currently operated by BlueFocus International, a dedicated organization aiming to realize the whole group’s vision of globalization. Having Vision7 join the BlueFocus family is an important strategic move for the company.

CDS Global Joins Blackbaud Partner Network as a Blackbaud Technology Partner

Firm Joins Network of Companies Providing Applications and Solutions that Complement Blackbaud Products

CDS Global, a leading provider of end-to-end business process outsourcing for nonprofits and higher education institutions, today announced that the company has joined the Blackbaud Partner Network as a Blackbaud Technology Partner. With this partnership, CDS Global joins a network of companies that provide applications and solutions that extend Blackbaud product functionality in new ways.

The suite of services offered by CDS Global includes donation processing with automated data capture and acknowledgements, printing and direct mail, call center and online supporter care, and end-to-end eCommerce and fulfillment, all of which will be made available on the Blackbaud Partner Marketplace™, the world’s first online marketplace dedicated to the nonprofit, charitable giving and education communities, featuring products that extend and enhance Blackbaud solutions.

“The solutions that CDS Global brings to the table will be valuable to customers looking to understand and engage their supporters across multiple channels,” said Chris Clinton, vice president, global channels and partner ecosystem at Blackbaud. “Their services will allow our customers to merge their online data with supporter information from offline channels for a complete 360-degree view of constituents.”

The partnership allows CDS Global to leverage Blackbaud’s Raiser’s Edge™, Blackbaud CRM™ and Luminate CRM™, among other products, to enable more nonprofits to create seamless interactions with their supporters by giving them more control over the back-end processes that drive the donor experience. CDS Global’s services automate many of the tedious, time-consuming and manual tasks that can slow down an organization’s operations, allowing nonprofit clients to devote more time and resources to their programs and missions.

“We have served clients like The American Red CrossThe Salvation Army and Operation Smile Canada for many years, providing comprehensive donations processing, direct mail and care solutions while capturing and integrating offline data back into their Blackbaud donor databases,” said Debra Janssen, president and CEO of CDS Global. “We are thrilled to be formalizing our partnership with Blackbaud, making it even easier for nonprofits we jointly serve to track and manage donors throughout their life cycles.”

The Blackbaud Partner Network is a group of leading technology and services firms providing nonprofits with the solutions, applications and strategies they need to make a difference in their local communities and worldwide.

The Blackbaud Partner Marketplace is the world’s first marketplace dedicated to the nonprofit community with products that extend and enhance Blackbaud solutions.

Retail Council of Canada Honours Excellence and Innovation at STORE 2015 Conference

Retail Council of Canada presented 15 prestigious industry awards at last night’sExcellence in Retailing Awards Gala, presented by KPMG, in Toronto including three Awards of Distinction and twelve Excellence in Retailing Awards. These awards recognize the Canadian retail industry’s top achievers in a variety of categories and were presented as part of Retail Council of Canada’s STORE 2015 Conference. This year’s submissions came from a wide range of retailers and showcased new and exciting innovations in areas ranging from Omni-Channel to Supply Chain Innovation to Marketing & Communications.

The 2015 Awards of Distinction recipients:

2015 Distinguished Canadian Retailer of the Year Award 
Presented to Terry Leon, President & CEO, Leon’s Furniture Ltd. in recognition of his outstanding achievement and leadership in retail.
The Award was graciously sponsored by MasterCard Canada

2015 Lifetime Achievement Award
Presented to Martha Billes on behalf of the Billes family, Founders of Canadian Tire Corporation, in recognition of the family’s ability to effectively establish and continually reinvent a Canadian retail icon.

2015 Independent Retail Ambassador of the Year Award 
Presented to Paul Dragan, owner of Reckless Bike Stores, in recognition of his remarkable contributions to the community of Yaletown, BC. The Award was graciously sponsored by Chase Paymentech

The 2015 Excellence in Retailing Award winners:

E-Commerce Experience, sponsored by RBC Royal Bank
Groupe Dynamite Inc. – Digital Innovation

Environmental Leadership
Metro Inc. – Metro Commits to Green Organics Recovery

Health, Safety and Wellness, sponsored by Workplace Safety & Prevention Solutions
Sears Canada – Building and Sustaining a Health & Safety Culture

In-Store Experience and Design
FGL Sports Ltd. – Sport Chek West Edmonton Mall Flagship Store
Sephora – A Retailer’s “Make Up” Design Innovation at Sephora Robson

In-Store Merchandising
Canadian Tire Corporation – Canada’s Hunting & Fishing Store, Kemptville, ON

Loss Prevention, sponsored by Moneris Payment Solutions
Mark’s – Ready For This – Shrink Reduction Strategy

Marketing Communications, sponsored by KPMG
IKEA Canada – IKEA House Rules

Omni-Channel, sponsored by Canada Post 
Mountain Equipment Co-op – Omni-Channel Fulfillment

Philanthropic Leadership, sponsored by Chase Paymentech
Shoppers Drug Mart – La virée rose and the Pharmaprix femmes program

Supply Chain Innovation
LCBO – Automated Store Order Palletization

Talent Development
Cineplex Entertainment – Cineplex Academy Presents the Reel Management Development Program


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Lloydmedia, Inc is based in Markham, Ontario, Canada, and is a multi-platform media company which delivers a total audience of more than 100,000 readers across four national magazines, three industry directories, and a range of events and online marketing.

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