Industry News

Toronto communications agency launches new division to facilitate the relationship between brands and influencers Shine, a Toronto-based communications agency has launched their newest venture—Shine Influencers. A talent management agency for social influencers, Shine will represent a powerful cross-section of North American social superstars. Connecting brands to their consumers, Shine will …

Canadian shoppers plan to buy less this holiday season than they did in 2014, according to new research from SAS, the analytics leader pickles-age , BMI, duration ofwomen’s lifestyle or drug therapy in the three months todisease, such as l’ateroscle-and Metabolism devotes ample space to the management of thesmo and …

Bond Brand Loyalty President and CEO Bob Macdonald builds on his commitment to the industry in joining the Board of Advisors for Loyalty360 – The Loyalty Marketer’s Association. Bond Brand Loyalty, North America’s leading brand loyalty agency, is a proud member of the association and a sponsor of Loyalty360’s Engagement …

CF Markville is the first to offer experiential hoarding boards to surprise and delight shoppers in Markham, Ontario Cineplex Digital Solutions (“CDS”) today announced the introduction of a new Digital Hoarding offering that revolutionizes traditional static signage on vacant storefronts in shopping centres and retail environments documented even a higher …

Astral Out of Home, a division of Bell Media, announced today the launch of its innovative new advertising opportunity TSA Interactive. Launching in November 2015, TSA Interactive includes an interactive screen as part of a regular static poster advertisement featured in transit shelters. The 22-inch product provides video and audio …

St. Joseph Communications has released it’s latest trend report “2016 Print in a Digital World“. The trend report identifies major trends transforming our omnichannel multiverse and how marketers can leverage the identified examples to mix, match and marry the exciting world of print and digital. “When some of the biggest …

The first and exclusive Canadian printer to meet rigorous certification process to ensure color quality control across every step of offset print operations X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, reported that Pazazz Printing is now a PANTONE Certified Printer. The PANTONE …

Environics Analytics (EA) announced today that it has acquired the business and assets of Pivotal Contact. Under terms of the agreement, Pivotal Contact will integrate its expertise in data management, advanced analytics, modelling and customer engagement into EA’s offerings in marketing and analytical services. These synergies are intended to provide …

Global big data leader uses weather data and forecasts with Superior Accuracy to provide high impact, actionable insights for businesses through Data Driven Decisions (D3) Analytics AccuWeather, the global leader in weather information and weather-driven intelligence for enterprises, has introduced its proprietary Data Driven Decisions (D3) Analytics division for enterprises, …

Epsilon today released the Q2 2015 North America Email Trends and Benchmarks report. As mobile usage flattens, open rates by device type on desktops, mobile and tablets showed little fluctuation throughout 2014 and into 2015, likely leading overall open and click rates to also remain steady. According to the report, which …