Environics Analytics Releases WealthScapes 2015 Analyzing Canadians’ Assets, Liabilities and Spending Power
New Data Aides Financial Planning, Fundraising, Marketing and Merchandising On August 25, 2015, Environics Analytics (EA), the marketing services and data analytics company, announced the release of WealthScapes 2015, the most comprehensive database available on the assets, liabilities and wealth of Canadians. The latest edition has been expanded this year …
Environics Analytics President Jan Kestle Named Finalist in EY Entrepreneur Of The Year™ Program
EY, a global leader in assurance, tax, transaction and advisory services, has named Environics Analytics (EA) President and Founder Jan Kestle a finalist in its EY Entrepreneur Of The Year awards program. Selected by an independent panel of judges, she is one of 40 Ontario area entrepreneurs who were named …
Andrew Schuster: Senior Developer Behind Environic Analytics’s Redesigned, Interactive ENVISION5
For almost two years, a half-dozen software developers at Environics Analytics (EA) dedicated themselves to creating ENVISION5, the new platform that provides business intelligence on customers and markets anywhere in Canada. They developed innovative approaches, created new interactive features and spent countless hours poring over complex computer code. Finally, on …
Environics Analytics Announces Release of New ENVISION5 Platform
On June 10, Environics Analytics (EA) announced the launch of ENVISION5, a new generation of the platform that provides business intelligence on customers and markets anywhere in Canada. With access to EA’s extensive databases, ENVISION5 features a web-services architecture, redesigned user interface, interactive dashboards and enhanced mapping. Designed to use …
It’s a great time to be a marketer: thoughts on the C2MTL Conference
It is always interesting to hear how CMOs from different sectors, and even other countries, are dealing with the new marketing realities of evolving customer demands, continuous technology innovations, and the ever increasing sources of information on the customer – data is now available from every consumer touch point. These …
Samsung Printing Solutions Brings Mobile Printing to Life with Powerful and Easy-to-use Samsung Cloud Print™ Ap
New full-featured and free mobile printing application boasts a simple setup process and robust set of features to make printing from a mobile device a reality Samsung Electronics Canada today launched Samsung Cloud Print™, a free-to-use cloud-based mobile printing solution that gives users a quick and easy way to print …
Industry News
Melanie Dunn Is Named CEO of Cossette in Canada Melanie Dunn, President of Cossette’s Quebec operations for the past two years, is assuming broader responsibilities for all Cossette offices nationally as the new President and Chief Executive Officer of Cossette, Canada. “This business is all about talent and great leadership and Melanie has …
Beyond Digital: Empowered Consumers Seek Out Tailored, Inspiring Content Experiences That Transcend Platforms
It’s increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in when and how they consume their preferred content. Canadian entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5% over the …
Environics Analytics releases second wave of 2015 data update
Environics Analytics has announced the second installment of its 2015 data update, including the latest statistics on demographics, daytime population, liquid assets, lifestyles and media preferences. The updated datasets follow the initial release of 2015 data on March 30, providing users with the most comprehensive and up-to-date set of marketing-related data …
Survey Says: Consumers Prefer to Stay Connected with Businesses via Email
New Constant Contact research indicates Canadian small businesses are missing a valuable opportunity to reach customers and prospects As the one-year anniversary of Canada’s Anti-Spam Legislation (CASL) draws near, new research from Constant Contact®, Inc. underscores the continued importance of email marketing to both small businesses and the consumers they serve. …