Toronto communications agency launches new division to facilitate the relationship between brands and influencers
Shine, a Toronto-based communications agency has launched their newest venture—Shine Influencers. A talent management agency for social influencers, Shine will represent a powerful cross-section of North American social superstars. Connecting brands to their consumers, Shine will engage influencers who have the power to reach their desired demographic through authentic and unique collaborations.
With the media landscape constantly evolving, and consumers becoming increasingly aware of advertising tactics, brands are looking to build trust and genuine connections with their consumers, which isn’t always possible through traditional media channels. If done well, influencers can provide the platform for a trusted information exchange to niche targets. With a diverse talent roster consisting of lifestyle, fashion, moms, health, food and travel bloggers, Shine Influencers will act as a resource for brands, advertising and PR agencies who are looking to utilize the power of influencers to connect with consumers.
“This is a space that we wholeheartedly believe in, and we have brought on a killer team of Influencers to launch with. They were selected due to their defined brand voice and proven high level of engagement,” says Jess Hunichen, co-founder of Shine Influencers. “We have an understanding of what brands and agencies are trying to achieve in this space, but uniquely, we have been immersed into the worlds of these influencers and can accurately represent their value and voice for mutually beneficial programming.”
“Brands need to be working with influencers, and we are providing a platform that will makes these collaborations seamless. We will be there to play the matchmaker for established programs and, where needed, to facilitate campaigns from conception to completion, providing support and guidance for both Influencers and brands/agencies,” adds Emily Ward, co-founder of Shine Influencers. Shine Influencers intent is to work alongside marketing agencies as a go-to resource for impactful influencer relations.”
Shine opened it’s doors January 2015 and since then have been actively working in the consumer and B2B space supporting brands including Pandora, Young People’s Theatre, and Orbis Canada with events, social media and media relations programs. Shine will be celebrating the roll out of Shine Influencers with an official launch party on November 19th.