Canadian firm Buyatab acquired by US-based gift card processor
SVS Expands its Digital Gifting and Distribution Offerings Vancouver–Stored Value Solutions (SVS), a leader in gift card processing and program management, has completed the acquisition of Buyatab, a leading international provider of online gift card solutions. The acquisition further solidifies SVS’s industry leading position in the emerging digital gifting space, …
TRADER Releases Canada-First, Next Generation Website Solution to Canadian Automotive Retailers
All-new and improved website solution, TAdvantage, now available to automotive retailers across Canada following major upgrades to TRADER’s technology stack TORONTO–TRADER Corporation announced today the release of the all-new and improved TAdvantage, the company’s flexible and intuitive dealership website solution designed to drive optimal consumer engagement and create website experiences …
BrandSpark International’s 2019 Best New Product Award Winners Announced
Survey of over 18,000 Canadians reveals shifting consumer preferences for health-conscious, environmentally-friendly and natural products TORONTO–Market research firm BrandSpark International announced the results of their 16th annual Best New Product Awards (BNPA) and new research on Canadians’ shopping habits for everyday consumer products. More than 18,000 Canadians voted on the …
Tim Hortons nips back into annual Top 10 Most Influential Brands in Canada; Google #1
Google retains top spot for seventh year, rankings shift, and Tim Horton re-enters Top 10 Toronto–The Association of Canadian Advertisers (ACA) and Ipsos, in partnership with Publicis unveiled today the Ipsos Most Influential Brands in Canada – a comprehensive study measuring and ranking today’s brands in Canada and the world …
McCann Health Canada Expands Capabilities, Presence
McCann Health To Offer Integrated Healthcare Communications TORONTO–McCann Health today announced that it has integrated and aligned its Canadian healthcare communications and pharmacy marketing practices under the unified brand of McCann Health Canada. The reorganization, which includes the designation of McCann Health Toronto as the countrywide headquarters, will expand both …
Argyle expands across Canada in deal with ChangeMakers & Context
With 80 professionals in seven cities, Argyle strengthens capabilities in communications & reputation management, creative marketing and public engagement Argyle Public Relationships, one of Canada’s largest independent communications consulting firms, today announces a national expansion of the Argyle Group with the integration of ChangeMakers and Context, two of Western Canada’s …
Cannvas.me Platform, Partners to Collect Data Examining Cannabis Industry, Its Consumers
Strategic Partnership Network Central to Collection of Data Points TORONTO–Cannvas MedTech Inc. , a leading digital cannabis educator and business technology company continues toward a goal of becoming the leading social and census data collection agency of the cannabis industry. With over one million cannabis consumer data points collected since …
Lester Wunderman Passes Away at 98
“Father of Direct Marketing” Created a Trillion-Dollar Industry Lester Wunderman, chairman emeritus and founder of Wunderman, the original and largest direct marketing advertising agency, passed away last week in New York of natural causes. He was 98 years old. A trailblazer in the advertising industry, Mr. Wunderman launched a new …
Staples Canada unveils new concept store in the heart of Toronto
New Coworking space provides state-of-the-art technology, meeting and office accommodations and solutions for businesses Staples Canada, The Working and Learning Company, will launch its new concept store this week situated at 375 University Avenue, downtown Toronto. The new location offers a completely new inspirational experience for customers, featuring over a …
L’Oréal Canada is launching the first Canadian edition of the Women in Digital program
MONTREAL–L’Oréal Canada is launching the first Canadian edition of the Women in Digital program, in partnership with URelles and Campus InfoPresse. The program focusses on encouraging and promoting women entrepreneurs in technology by providing funding opportunities and support. The program arose out of the observation that women entrepreneurs are underrepresented …