McCann Health To Offer Integrated Healthcare Communications
TORONTO–McCann Health today announced that it has integrated and aligned its Canadian healthcare communications and pharmacy marketing practices under the unified brand of McCann Health Canada. The reorganization, which includes the designation of McCann Health Toronto as the countrywide headquarters, will expand both McCann Health Canada’s integrated capabilities and its geographic reach to address opportunities for clients in the evolving Canadian healthcare market. This expansion includes McCann Pharmacy becoming an embedded practice that will service all McCann Health Canada agencies and clients, as well as a planned launch later this year of McCann Health Montreal.
McCann Health Canada’s operations and growth will be led by EVP and Managing Director, Neill Brown, who also heads McCann Health Toronto, and by General Manager Susan Huggett. Sandra Carey, who led McCann Pharmacy in Canada, will provide continuity while transitioning into a new worldwide role as Global President, McCann Health Global Pharmacy, where she will be leading the charge in scaling McCann Health’s pharmacy capabilities to clients across the network.
“This realignment allows us to increase our capabilities for the important Canadian market,” said Amar Urhekar, President, McCann Health Americas. “With Neill at the helm and backed by the deep resources of the McCann Health network with which he will be working more closely, we look forward to delivering even more creative prowess and expertise to our clients.”
By integrating pharmacy with its healthcare communications expertise, McCann Health Canada will help clients to reach a broader base of healthcare professionals (HCPs), patients and consumers, and will strengthen its marketing capabilities across a deeper and wider range of therapeutic areas and healthcare disciplines.
“Our vision for McCann Health Canada is to become the best healthcare agency in the country,” said Neill Brown. “We’re integrating these agencies so that clients can more easily activate stakeholders across the healthcare spectrum, and build effective solutions for what’s unique in Canada.”
McCann Health, two-time Network of the Year winner at Cannes Lions Health, and winner of an unprecedented total of three Network of the Year titles from the industry’s top three creative award shows in 2017, is one of the world’s most awarded global healthcare communications companies. McCann Health, consisting of a global creative agency network, a global medical communications network and a global consulting group, specializes in a wide array of professional, consulting and consumer health and wellness practices. McCann Health, whose worldwide network includes a connected community of healthcare specialists in 60 offices across 20 countries and over 6 continents, is part of McCann Worldgroup and the Interpublic Group (NYSE: IPG), a global leader in modern marketing solutions.