Survey of over 18,000 Canadians reveals shifting consumer preferences for health-conscious, environmentally-friendly and natural products
TORONTO–Market research firm BrandSpark International announced the results of their 16th annual Best New Product Awards (BNPA) and new research on Canadians’ shopping habits for everyday consumer products. More than 18,000 Canadians voted on the latest new beauty, health, personal care, food, beverage, and household products in 66 different categories. There was a strong presence in the natural and health-conscious realm, with winners including Love Child Organics, Burt’s Bees, Nude by Nature, Tetley Super Tea, and Joyya milk. For 2019, the BNPA program has partnered with Canadian Living, which is promoting the winners across its network of print and digital media properties. To learn more about Best New Product Awards, visit www.BestNewProductAwards.biz.
This year, shoppers can purchase and save on the BNPA award-winning product Shopping Guide on www.ShopperArmy.ca, a new site from BrandSpark that rewards Canadian shoppers with cash back from Amazon.ca and other top online retailers. The complete list of winners follows below.
“With so many new products launched each year, consumers are looking for ways to identify which are truly the best and deserving of their dollars,” said Robert Levy, President of BrandSpark International
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“Over the past 16 years, the Best New Product Awards has become the most influential awards program for CPG products, and is recognized as the Canadian Shoppers’ Seal of Approval,” says Kim Diamond, Vice President of the BNPAs. “The award helps products stand out in the saturated CPG marketplace. Year after year we see brands gain an edge in the market by consistently leveraging their win across media channels.”
Embracing Innovation
“Canadian shoppers continue to be interested in innovation, with seven in 10 indicating they like trying new products,” said Levy. However, the choices can be overwhelming, with one in two saying there are too many new products for them to determine what’s best on their own, pointing to the importance of credible consumer shopping guides like the Best New Product Awards.
Product Benefits Canadians Want
When it comes to what Canadians are looking for, the survey revealed that:
67 per cent of Canadian shoppers surveyed look for new products that will “make my life easier.”
New product benefits that resonate with most Canadians include health, taste, effectiveness, and convenience.
79 per cent appreciate when manufacturers make products more environmentally-friendly, and 37 per cent are willing to pay more for these products, which is an increase from 32 per cent in 2018, pointing to a continued opportunity for brands.
Premium Products
Many winners in the food and beverage category this year are mainstream brands innovating with premium ingredients like Hellmann’s Made with Avocado Oil and Tetley Super Tea. Similar trends can be found in the beauty category.
In beauty and personal care, Canadians continue to seek products that will be gentle on their skin, yet proven to be effective. “Beauty shoppers won’t compromise on great results, and superior effectiveness continues to be the key to victory for beauty winners in the BNPAs,” said Levy. In the study, over 50 per cent of shoppers say that products from the best beauty brands that can be found in drugstores are as effective as those from more expensive prestige brands. Beauty shoppers also look to consumer-voted awards and reviews, with eight in 10 saying consumer endorsements influence them to purchase new beauty products.
2019 Best New Product Award Winners
|
FOOD & BEVERAGE CATEGORIES |
PRODUCT |
|
Advent Calendar – Chocolate |
Ferrero Golden Gallery Advent Calendar |
|
Baby Food Pouch |
Love Child Organics Superblends Purees |
|
BBQ Sauce |
Heinz BBQ Sauce Kansas City Style Sweet & Smoky |
|
Bite-Size Snacking Cheese |
Black River Cheese Cubes |
|
Canned Tomatoes/Sauce |
Hunt’s Heirloom Tomatoes |
|
Chips |
Old Dutch Ridgies Pulled Pork Wrap Chips |
|
Chocolate Bar |
M&M’s Chocolate Bar |
|
Chocolate Peanut Snack |
Reese Miniatures Stuffed With Pieces |
|
Coffee |
NESCAFÉ GOLD Instant and Roast & Ground Coffee |
|
Coffee Creamer |
Califia Farms Almond Milk Creamer |
|
Cookie/Muffin Snack |
Oreo Thins Bites |
|
Crackers |
Good Thins: The Corn One |
|
Dairy Dips |
Natrel Whipped Dips |
|
Frozen Baked Dessert |
Felix & Norton Love Tartelles |
|
Frozen Pizza |
Delissio Rustico Bacon Fumoso |
|
Gum |
Tic Tac Gum |
|
Healthier Frozen Entrée |
Healthy Choice Power Bowls |
|
Hot Tea |
Tetley Super Tea |
|
Juice Infused Sparkling Beverage |
Perrier & Juice |
|
Lactose Free Cheese |
Black Diamond Lactose Free Pizza Mozzarella Shredded Cheese |
|
Less Sugar Juice |
Minute Maid ‘No Sugar Added’ Tetra Juice Boxes |
|
Low-calorie Ice Cream |
Breyers Delights Ice Cream |
|
Mayonnaise |
Hellmann’s made with Avocado Oil |
|
Meat Bar |
Epic Meat Bars |
|
Milk |
Joyya |
|
Natural Peanut Butter |
Adams 100% Natural Dark Roast Peanut Butter |
|
Nut Spread |
Lindt Chocolate Hazelnut Spread |
|
Organic Pre-Packaged Deli Meat |
Maple Lodge Organic From the Farm Cooked Chicken Breast |
|
Pasta |
Catelli Turmeric Pasta |
|
Seasonal Chocolate |
Ferrero Rocher Squirrel |
|
Single Serve Baking Mix |
Duncan Hines Perfect Size For 1 Chocolate Lover’s Cake |
|
Snack Bar |
Kashi joi Energy Nut Bars |
|
Soft Cheese |
Galbani Pizza Mozzarella Deluxe |
|
Sparkling Water |
Bubly Sparkling Water |
|
Specialty Bread |
ACE Herbes de Provence Schiacciata |
|
Spreadable Cheese |
Président Collection Spreadable |
|
HEALTH, BEAUTY & PERSONAL CARE CATEGORIES |
PRODUCT |
|
Acne Treatment |
Neutrogena Light Therapy Acne Spot Treatment |
|
Adult Vitamin (50+) |
Centrum Adult 50+ MultiGummies |
|
All Natural Blush |
Nude By Nature Cashmere Pressed Blush |
|
Anti-Aging Facial Care |
L’Oréal Paris Revitalift Cicacream Anti-Aging & Repairing Cream Moisturizer, with Centella Asiatica & Pro-Retinol |
|
Baby Probiotics |
Nestle Good Start Baby Probiotic Drops |
|
Body Lotion |
Aveeno Positively Radiant Body Lotion |
|
Concealer |
Nude by Nature Perfecting Concealer |
|
Dry Shampoo |
Batiste Tropical Mini Dry Shampoo |
|
Exfoliating Body Wash |
Aveeno Positively Radiant Exfoliating Body Wash |
|
Eyeliner |
Revlon Colorstay Exactify Liquid Liner |
|
Face Primer |
Nude by Nature Perfecting Primer |
|
Facial Spray |
Garnier SkinActive Soothing Facial Mist with Rose Water |
|
Foundation |
Burt’s Bees Goodness Glows Liquid Foundation |
|
Hair Colour |
Feria Glam Grunge Collection |
|
Hair Mask |
Garnier Fructis Damage Repairing Treat 1 Minute Hair Mask + Papaya Extract |
|
Kids Sunscreen |
Ombrelle Kids Ultra Gentle Lotion Spray Sunscreen SPF 50+ |
|
Lip Colour |
CoverGirl Exhibitionist Lipstick – Metallic |
|
Men’s Body Wash |
Dove Men+Care Extra Fresh Micro Moisture Body + Facewash |
|
Nail Polish |
Sally Hansen Complete Salon Manicure RED/esign Collection |
|
Protein Powder |
Jamieson Essentials plus Protein |
|
Root Touch Up for Hair |
Garnier Express Retouch |
|
Adult Sunscreen |
Ombrelle 100% Mineral Body Sunscreen SPF 50+ |
|
Toothpaste |
Sensodyne Pronamel Strong & Bright Enamel |
|
Vitamin Drink |
Emergen-C Energy+ |
|
Women’s Health Supplement |
Centrum Multigummies Multi+Beauty |
|
HOUESHOLD CATEGORIES |
PRODUCT |
|
Air Freshener |
Febreze Air Blood Orange & Spritz |
|
Fabric Care |
OxiClean Laundry Pre-Treat Stain Remover |
|
Laundry Detergent |
Tide Pods Plus Oxi Laundry Detergent |
|
Laundry Scent Booster |
Downy Unstopables Bounce Outdoor Fresh Scent |
|
Odour Fighting Laundry Detergent |
Arm & Hammer plus OxiClean Odour Blasters Laundry Detergent |
Founded in 2001, BrandSpark International uniquely combines real world consumer insights with marketing credentials and services. BrandSpark Insights gets at the heart of WHAT consumers think, WHY they act the way they do, and HOW marketers need to respond to successfully grow their business. BrandSpark Marketing Services runs major awards programs Best New Product Awards, BrandSpark Most Trusted Awards and a new consumer site, www.ShopperArmy.ca, that offers cash back on purchases made on Amazon.ca and other retail partners, as well as a targeted shopper community of product testers providing honest ratings and reviews.
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