Dentsu Aegis Network 2019 ad-spend forecasts slip from $625 billion to $609 billion
Global ad-spend forecasts for 2019 have slipped to 3.6% globally, while Canadian forecasts are on the rise at 5.3% Ad-spend growth is poised for continued acceleration in Canada, with forecasts rising to 5.7% in 2020; Digital continues to power ad spend growth globally and is forecast to grow 11.5% in 2019, …
Pay Equity for Postmasters: Canada Post finally settles after 27 years
OTTAWA–The longest-running pay equity dispute at Canada Post has at last come to an end. The Canadian Postmasters and Assistants Association (CPAA), with a membership of over 8,000 working at rural post offices first filed a pay equity complaint in 1992, twenty-seven years ago. It was a complicated case that …
Stephen Thomas Ltd Appoints Maytal Kowalski as Director, Digital Strategy
Second City, Toronto Symphony Orchestra digital marketing veteran to guide digital strategy for ST’s non-profit client roster TORONTO–Stephen Thomas Ltd (ST) has appointed Maytal Kowalski as its new Director, Digital Strategy. In her new role, Kowalski will act as a digital subject matter expert on ST’s Strategic Services team and …
CMA Guide Addresses Privacy Commissioner Findings
TORONTO–The Canadian Marketing Association (CMA) today made public the CMA Guide to Transparency for Consumers, noting that measures outlined in the Guide enable organizations to effectively address findings in the survey released last week by the Office of the Privacy Commissioner (OPC) “There has been a high level of interest …
Government Responds to Auditor General report on Taxation of E-Commerce
OTTAWA–Following the tabling of the 2019 Spring Reports of the Auditor General of Canada, the Honourable Diane Lebouthillier, Minister of National Revenue, and the Honourable Ralph Goodale, Minister of Public Safety and Emergency Preparedness, issued the following statement in response to Report 3 entitled “Taxation of E-Commerce,” which included two …
Geyser Brands Appoints London-Based Agency Brandeavour for Geyser, Subsidiaries’ Brand
Also provides an update on proposed acquisition of Solace Management Group Inc. and expected branding and distribution initiatives to follow VANCOUVER–Geyser Brands Inc. has engaged Anthony Webb – brand expert and strategist, Founder and CEO of Brandeavour – as the Company’s consultant of record for strategic branding and creative counsel. …
Insights Association comes to Canada
Fills a void left by the structure of MRIA The Insights Association (www.insightsassociation.org/be-a-member/canada ) has formally been expanded to Canada to foster market research innovation, quality and professionalism. According to an industry insider, Wayne Percy, the Insights Association – Canada has launched three new Canadian initiatives. 1. A Canadian Advisory …
Canada Post segment posts $270 million loss for 2018
Costs of resolving pay equity and impact of labour disruption surpassed the solid growth in Parcels revenue OTTAWA–Canada Post is reporting a loss before tax of $270 million for 2018. Three main non-recurring items factor into the result: the $280 million cost of resolving pay equity and the estimated $135 …
BMO Recognized with Two Celent Model Bank Awards
TORONTO–BMO won two Celent Model Bank Awards: Payment Services Hub Implementation for BMO Payment Hub; as well as an Innovation Enablement Award for BMO InnoV8, a digital acceleration initiative. The Payment Services Hub Implementation Award recognized BMO’s commitment to payments modernization. With a modernized payments infrastructure, BMO will be able …
Publicis Groupe will acquire Epsilon business for $3.95 billion
Publicis Groupe has entered into an agreement with Alliance Data Systems Corporation under which Publicis Groupe will acquire Alliance Data’s Epsilon business for a net purchase price of $3.95 billion after tax step-up (total cash consideration of $4.40bn) and build a strategic partnership with Alliance Data remaining business. This acquisition will accelerate the implementation …