Aeroplan and Cossette: Behind your plan
Aeroplan, Canada’s premier coalition loyalty program, has launched a new national integrated mass media campaign, bringing to life its new brand positioning—the result of a thorough process that began with extensive consumer research. Created by Cossette for Aeroplan, the campaign is based on the notion of Aeroplan as a trusted …
Contactless Payments Go Mainstream in Canada
Contactless payments are rapidly becoming a mainstream payment option for Canadian consumers, according to a new study published by Technology Strategies International Inc. The report titled, Canadian Payments Forecast – 2015, estimates that the number of contactless payments transactions has increased by almost 150% over the past year, fueled, in …
BCAMA and AIM Announce Merger to Form Leading Marketing Association in British Columbia
On September 17th, the BC chapter of the American Marketing Association (BCAMA) and the Association of Integrated Marketers (AIM) announced that they will merge into one association, effective immediately. The province’s largest marketing organization will run under the BCAMA brand and organization structure. The arrangement signals a movement supported by …
CertainSource Unveils the First B2C Email Retargeting Solution, Empowering Marketers to Convert More Prospects without Increasing Media Spend
Enhanced Customer Acquisition Funnel Management Offering, Used By Leading Brands Including Gerber, Publishers Clearing House and Palm Beach Jewelry, Generates More Revenue and Greater ROI from Customer Acquisition Campaigns CertainSource, the leading B2C customer acquisition company, has unveiled CertainSource 3.0, a platform for global consumer brands to most effectively grow …
Adobe Unveils Industry’s Most Advanced Programmatic Advertising Platform
Integration of Traditionally Disparate Technologies Delivers Unparalleled Personalization, Transparency, and ROI Adobe today announced the industry’s most advanced programmatic ad platform for advertisers and media publishers leveraging fully integrated solutions in Adobe Marketing Cloud. Powered by Adobe Media Optimizer, the new “self-service” technology allows advertisers for the first time to …
Zonetail secures $2.3 Million in Series A financing to further develop first ever “anchored local” hotel/condo/office tower app
App developer and tech startup Zonetail Inc. (Zonetail) is proud to announce that it has raised $2.3 million CDN in Series A financing through private investors. The round of financing will help further develop its “anchored local” white-label hotel app, and grow its market and revenue. Zonetail is the world’s …
Aimia releases latest Loyalty Lens Report
The Data Exchange Economy: Consumers willing to share personal data for a fair return But global report from Aimia shows businesses worldwide are failing to deliver on this exchange Eight in 10 (80%) consumers around the world are willing to share key pieces of personal information with brands. Yet businesses …
Environics Analytics Releases WealthScapes 2015 Analyzing Canadians’ Assets, Liabilities and Spending Power
New Data Aides Financial Planning, Fundraising, Marketing and Merchandising On August 25, 2015, Environics Analytics (EA), the marketing services and data analytics company, announced the release of WealthScapes 2015, the most comprehensive database available on the assets, liabilities and wealth of Canadians. The latest edition has been expanded this year …
Lifecycle Management: Creating meaningful interactions with your customers for the best outcomes for your business
By Mike Poyser Previously, I have talked about the importance of bringing together different data sources into an “intelligent data” single view of the customer, and then about how multiple segmentation can be used to create a much better understanding of your different consumers, enabling your company to start becoming …
Boynton: CMOs Need to be Experts in Multi-Channel Experience
It is always interesting to hear how CMOs from different sectors, and even other countries, are dealing with the new marketing realities of evolving customer demands, continuous technology innovations, and the ever increasing sources of information on the customer – data is now available from every consumer touch point. These …