The Impact of AI on Customer Experience in Financial Institutions in North America
By Arnie Guha The rapid development of AI technology has significantly impacted various industries, including financial services. In the financial sector, AI has the potential to revolutionize customer experience by providing personalized, efficient, and cost-effective services. The adoption of AI technology can also help financial institutions remain competitive and enhance …
Collaboration Key to Customer Sales
By Tom Kaneshige The CMO Council’s new report Sales & Marketing: Driving Revenue Through Collaboration found that more than 70 percent of marketers don’t feel very confident in their sales and marketing model to sell effectively in the digitalized customer journey and to the self- reliant buyer. Here’s an excerpt …
Personalization Pulse Check: Highlights from MoEngage 2023 Report
Personalization is not just a necessity anymore — it is imperative. In this year’s Personalization Pulse Check Report, MoEngage helps brands understand customer sentiment on personalization. The data is clear: it is not just “nice to have”; customers now demand it. However, only 30 percent of brands use deeper insights …
Ad Agency Profile – Calgary’s Daughter Creative
By Michael Brooke While many Canadian advertising agencies are based in Toronto, Vancouver or Montreal, there is no shortage of excellent work being done outside of these cities. Calgary-based Daughter Creative is a relatively young agency coming in at just over seven years, but this hasn’t stopped them from gaining …
And the Most Valuable Player is…YOU!
By John Tschohl Basketball courts were a hotbed of excitement in the United States during March Madness as 68 men’s college basketball teams competed for the national championship in seven rounds of a single-elimination tournament. By the time the teams had been whittled down to the Final Four in late …
2023 The State of Channel Incentives – Tacking Against the Headwinds
Highlights from the 360 Insights Report Incentives are critical to driving business outcomes and 90 percent of all respondents describe incentives as key to their business, including maintaining market position and wallet share. In fact, when asked to evaluate incentives as a top priority, 87 percent of all participants rated …
Flexing its Marketing Muscle
How streaming provides the experience of television with the pipes of digital By Michael Brooke There is no question that streaming is having an immense impact on Canadians from every demographic. Roku’s 2023 VOD Evolution study provides marketers with some great insights as to how users are migrating from …
Supercharging Organizational Decision Making with Artificial Intelligence
By Dan Higgins The far-reaching effects of economic volatility, social and political upheaval, and global health emergencies are being felt by organizational leaders under intensified pressure to produce results. But even under ideal circumstances, leaders know that making quick and confident decisions can be extremely difficult, particularly when they do …
Open Banking and Payments Modernization: The Potential to Transform Customer Interactions Across Multiple Industries
By Edwin Isted Two powerful changes are simultaneously impacting the Canadian payments market. The first is the introduction of open banking. The second is the Bank of Canada (BoC) payments modernization roadmap. Open banking provides new legislative frameworks for Canadian financial institutions and the customers they serve. The BoC provides …
Biometric payments appeal to nearly half of Canadians but data security remains top of mind
by Kristina Logue, Chief Financial Officer, Payments Canada New technology and innovations in the payment space are transforming the way Canadian consumers and businesses make and process payments. According to data from Payments Canada’s annual Canadian Payment Methods and Trends Report, Canadian businesses are writing fewer and fewer cheques while …