Mobile payments awareness grows, cash use declines; consumers demand more to make the leap to mobile, Accenture survey finds
TORONTO — Sixty-three percent of consumers in Canada use cash at least weekly to make purchases at a merchant location, down five percentage points from 2015 – the most significant decline in use of traditional payment methods over the past year, according to a new report from Accenture. Awareness of …
The Logit Group acquires Cido Research Americas to become the largest independently-owned data collection company in Canada
Toronto, Ontario — The Logit Group, a leading Canadian research execution company, has acquired Cido Research Americas, a trusted international data collection company, to become the largest, independently-owned data collection company in Canada, and one of the largest in North America. The Logit Group’s operations in Toronto, Montreal, and Wichita, …
London Drugs invests big into its first-ever loyalty program
“LDExtras” delivers personalized experiences and rewards based on customer visits RICHMOND, BC — Today London Drugs is launching LDExtras – the most tailored program in retail involving experiences and savings. For every *”Visit” to a London Drugs store or to www.LondonDrugs.com, customers will now begin capturing rewards. From special customized …
New study: only half of Canada’s Top 100 CEOs are on social media
Signal Social CEO Index finds just 1 in 14 CEOs are using Twitter to communicate TORONTO — Signal Leadership Communication Inc. (SLC), a social public relations firm for executives and companies dealing with digital disruption, today released the results of a new study of how leading Canadian chief executives are using – and …
Modern marketers spend up to 80% of their time analyzing data
New research suggests data has become the biggest drain on resources for modern marketers LONDON — Today’s marketers spend up to 80% of their time analyzing and interpreting data. That’s according to the Mythical Beasts of Marketing “storybook” report from international marketing technology brand BlueVenn. The report, which incorporates research …
IBM and China UnionPay E-payment Research Institute share bank card bonus points amoung multiple banks using blockchain
SHANGHAI — At the Shanghai International Blockchain Week 2016, IBM and China UnionPay E-payment Research Institute previewed the demo of a collaborative project on loyalty bonus points exchange among multiple banks using blockchain technology. With a few simple and quick steps, consumers will be able to exchange bonus points from among any of …
Canada Post partners with Shopify to offer Canadian retailers a seamless online shipping solution
OTTAWA – Canada Post, the country’s No. 1 parcel company, today announced a strategic partnership with Shopify, the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. With this new partnership, Shopify merchants are able to purchase shipping labels at up to 40% off the usual Canada Post …
Mobile payment technology is accelerating the consumer shift to digital payments and away from cash
TORONTO — By 2030, cash purchases will make up only 10 per cent of money spent in Canada, according to a prediction by Moneris Solutions Corporation (“Moneris”), Canada’s leading credit and debit card processor. Compared to 35 per cent of overall transactions in 2014, the 70 per cent decline will …
66% of marketers can’t calculate the value of their customers
Research reveals that senior marketers struggle most with Single Customer View, cross-journey optimisation and predictive analytics London — Two thirds of marketers don’t believe they can accurately calculate the value of their customers. That’s according to a new Mythical Beasts of Marketing storybook launched today by international marketing technology brand BlueVenn. …
Interactive marketing: The future of marketing communication models
One message does not fit all We have witnessed a dramatic change in the way marketing communications have shifted from the mass communication strategies of the recent past to one-to-one communication models brought about by the emergence of social media. As a result of these shifts, brands and …