Charleston, S.C. — Blackbaud, Inc., the world’s leading cloud software company powering social good, announced today it has added Apple Pay to Blackbaud Merchant Services so its nonprofit customers can offer donors an easy, secure and private option for digital checkout, just in time for holiday giving.
This news comes in conjunction with Apple’s announcement that Apple Pay now supports charitable donations, and now Blackbaud has made Apple Pay available as part of its integrated digital payments solution, which already services tens of millions of users for charitable giving.
“At Blackbaud, we’re innovating to power every moment that helps nonprofits better understand and engage supporters,” said Kevin McDearis, chief products officer at Blackbaud. “This also means building solutions that create frictionless, integrated and secure experiences across devices and platforms to support the work of philanthropy—from cultivation, to fundraising, donation processing and more. Integrating Apple Pay into our digital payments solution is a great example of how we’re working to help nonprofits provide their donors with a modern, agile checkout experience that mirrors the convenience and mobility they enjoy as consumers.”
Many well-known charities using Blackbaud Merchant Services are already live today with Apple Pay, including American Heart Association, Crohn’s & Colitis Foundation of America (CCFA), Feeding America, The Nature Conservancy, WNET and World Wildlife Fund (WWF).
“Donor behavior is constantly changing and we want to be able to quickly respond to those changes. Apple Pay lets Feeding America offer our donors a checkout experience that is as easy and fast as the best e-commerce experiences,” said Liz Nielsen, senior vice president of Direct Marketing & Digital Engagement at Feeding America. “It is critical that we stay on the front-end of mobile technology if we want to continue to grow support for Feeding America and ultimately get more food to more people facing hunger in our country.”
Nonprofits have signaled that offering Apple Pay as an option for donors will increase conversion rates from mobile and website visitors, simplify the donation process and reduce the information required for donors to give; potentially even increasing donation frequency as a result.
“We are excited to be among the first nonprofit organizations to offer the ability to donate with Apple Pay,” said Michael Osso, president and CEO of Crohn’s & Colitis Foundation of America. “CCFA has always been on the forefront of technology to ensure a smooth donor experience. Offering fast and convenient technology that enhances our ability to raise crucial funds, especially during the end-of-year giving season, will help us deliver on our mission to improve the lives of patients with Crohn’s disease and ulcerative colitis.”
David Glass, senior director of online marketing for World Wildlife Fund added, “Giving donors new and simple ways to contribute to World Wildlife Fund’s mission to protect the future of nature is critical to our work.”
Apple Pay is available today for organizations using Blackbaud Merchant Services to process donations in Luminate Online™. In 2017, Blackbaud will expand Apple Pay functionality across the portfolio.
For more information, visit www.blackbaud.com/apple-pay.