TORONTO — Today, Xerox expanded its portfolio of Communication and Marketing Solutions, and enhanced its Document Transaction Processing Services. Both services help large enterprises better manage front- and back-end business processes and cut costs. These services deepen Xerox’s automation expertise and help enterprises move from paper to digital transactions.
Better Communication with Customers
Communication and Marketing Solutions from Xerox manage the way enterprises share information with their customers during each phase of the customer lifecycle – acquire, onboard, serve and grow. The goal is to create better customer interactions, increase brand recognition and gather important data to improve customer satisfaction and retention.
The expanded portfolio of services now includes:
Document Publishing Services
Collateral Management Services
Demand Generation Services
Inbound and Outbound Digital Services
Product Information Management Services
Multichannel Communication Services
Transactional Print and Mail Services
“Our portfolio helps enterprises more effectively communicate with customers across a variety of channels and automate key business processes,” said Mike Feldman, president, Large Enterprise Operations, Xerox. “For example, a global pharmaceutical company using Collateral Management Services reduced the number of marketing vendors from 60 to one, saving more than 25 percent on marketing campaigns.”
According to the Xerox Digitization at Work study, more than half of the respondents admit their organization’s processes are still largely or entirely paper-based, and about one third are still communicating with customers via paper, rather than email or social channels1.
Moving from Paper-Based to Digital Business Transactions
Enhancements to Xerox Document Transaction Processing Services will help large enterprise customers digitize, capture, process and analyze data to make more informed business decisions. These services include:
Inbound customer communication
Accounts payable and receivable
Health records management
Digitizing legacy files
From inbound customer communication and accounts payable and receivable, to automatically storing unstructured data like health records and converting back-office files into digital documents, organizations can now automate paper-based processes to drive efficiency, reduce costs and improve workflows.
“We’ve seen firsthand how this service drives operational efficiency and accelerates information workflows,” Feldman said. “A global utility company partnered with Xerox to digitize their accounts payable invoices which decreased invoice processing costs by 50 percent and reduced handling time from more than two weeks to one day.”
Communication and Marketing Solutions from Xerox and Xerox Document Transaction Processing Services are available immediately worldwide.
Lloydmedia, Inc is based in Markham, Ontario, Canada, and is a multi-platform media company which delivers a total audience of more than 100,000 readers across four national magazines, three industry directories, and a range of events and online marketing.