Are You Brainstorming Your Marketing Innovations?
Brainstorming can be a great way to drive innovation in your business if you prepare for it properly. A session that falls flat can be a frustrating waste of time. Brainstorming often gets a bad reputation because sessions sometimes generate humdrum ideas and tend to be dominated by higher-ranking or …
Environics Analytics Expands Partnership with Snowflake
Partnership Enhances Data Collaboration for Clients, further leverages the Snowflake Data Cloud as part of its expanding EAVault Clean Room Services TORONTO, ON–Environics Analytics, Canada’s leading marketing and analytics services company, today announced an expanded partnership with Snowflake, the Data Cloud company, to bring additional functionality to its EAVault clean …
Data Storytelling Powers Marketing Campaigns and Business Decisions
By William Skelly As organizations are getting smarter about measuring performance, from sales revenue and customer interactions to production metrics and costs, there’s more granular data than ever. By 2025, an estimated 181 zettabytes of data will be created, captured, copied and consumed worldwide, according to Statista.1 Most data scientists …
2023 CMO State of The Union Survey: Today’s Biggest Marketing Challenges
By Amandine Servain This year has proven to be the year of radical change in marketing. Artificial intelligence (AI) is becoming more integrated. Tight margins mean more trips to the Chief Financial Officer to scrutinize the budget. And now, cookies are being phased out. To top it off, traditional paid …
Customer Valuation: An Interview with Peter Fader, Professor of Marketing, the Wharton School of the University of Pennsylvania
By Stephen Shaw Just about every CMO will tell you their top priority is growing topline revenue. Where they might differ is how they go about achieving that growth. There are two prevailing schools of thought. The first is that growth comes primarily from attracting as many category buyers as …
Why Customer-Centric Pricing Is Fundamental to Acquisition and Retention
By Greg Demas As competitive forces, the economic environment and rapidly evolving consumer expectations continue to transform the banking industry. Attracting and building customer relationships is no longer a game won by presenting low rates and fees on a visually-pleasing website. The banking industry has sunk billions into modernizing its …
Why Nonprofits Should Learn from Corporate Sector’s Data-Driven Strategy
By Paula Attfield When it comes to the use of data and brand, the corporate sector remains ahead of the nonprofit sector. Why? Because the corporate sector has it easy. In the for-profit world, the consumer pays a fee and gets something in return. Whereas it’s a much more nuanced …
Disruption and Transformation in the Funeral Services Industry
Writer’s note: Disruption in the marketplace is something all industries eventually have to face. Although some may deny the data, change is inevitable. How companies and organizations deal with disruptive forces compelled me to write this piece. There is, however, an additional, more personal reason for my engaging with this …
The Social Brand: Inside a New Marketing Era
By Stephen Shaw Social media is on the cusp of a new era as people retreat behind closed doors to join private groups where they can safely interact with their trusted circle of family and friends. Marketers will have to reset their social strategies and intensify their efforts to form …
Marketers, Ignore SuperAgers at Your Peril
By Michael Brooke The population of Canada is getting older. You’ve probably heard that the fastest-growing demographic is those folks over 100. But demographics are only part of the story. As a reader of DM Magazine, you base most of your critical decisions on data. But sometimes, marketers ignore what …