DigitalIndustry Trends

Digital Economy Survey: Digitalization transforming the ways that Canadians buy, consume and sell

OTTAWA–Statistics Canada released data from the Digital Economy Survey, the first of its kind in Canada. The survey was conducted in June and July 2018. The data collected is being used to fill important data gaps about Canadians’ activities and participation in the digital economy. The release sheds light on …

READ MORE →
Industry News

Aimia appoints new president

Nathaniel Felsher added as President & Chief Strategy Officer TORONTO–Aimia Inc., the data-driven marketing and loyalty analytics company, revealed Nathaniel Felsher as the firm’s new president & chief strategy officer. Reporting directly to CEO, Jeremy Rabe, Nat will assume responsibility for shaping, implementing and communicating Aimia’s strategy and for managing …

READ MORE →
Industry TrendsSocial Media

How “Dad-Bloggers” bring direction change to marketing

The “Social Media Influencers” include an overlooked segment: Dads by James Smith The self-titled ‘Social Media Influencers’ have created their own generational niche. For the most part, they’re attractive young women, who have honed the art of looking slightly away from the camera and having an incredible time. While they …

READ MORE →
Industry NewsList Business

Infogroup adds five senior execs, expands digital reach

Data, multichannel marketing solutions and services provider adds five new senior executives Infogroup, a leading provider of data and multichannel marketing solutions which has a strong Canadian presence, expanded its digital services with the hiring of five new executives to grow its digital, data and technology capabilities to accelerate the …

READ MORE →
Canada PostE-commerce

Finalists announced for 2018 Canada Post E-commerce Innovation Awards

Winners will receive up to $100,000 in free shipping and be named one of Canada’s top retailers OTTAWA–Canada Post is excited to announce the 30 retailers from across the nation that have been named finalists for this year’s Canada Post E-commerce Innovation Awards. The finalists range from large traditional retailers that …

READ MORE →
DigitalE-commerce

Mogo expands marketing of its digital financial products to more provinces

Increases product offering in five provinces, making full product suite available to more than 20 million Canadians VANCOUVER–Mogo Finance Technology Inc., one of Canada’s most aggressive and prolific financial technology marketers, is at it again. The firm that helps Canadians get in control of their finances through innovative products has …

READ MORE →
Data AnalyticsLocation-based Marketing

New analytics tool targets business travel performance

Solution goes beyond classic dashboard to help tell story of travel program performance Egencia has a new enhanced data visualization and analytics platform to help companies bring their travel program story to life. Travel managers can explore data visually, discover hidden insights, identify new sources of savings and optimize spend …

READ MORE →
Canada PostFulfillmentIndustry NewsMailing Logistics

Canada Post goes drive-thru as they open first of new concept stores

Canada Post concept stores aim to redefine post office “of tomorrow” Canada Post’s vision of the future services are taking physical shape in the form of a new concept store that now has three live, working locations in Richmond Hill, Edmonton and Vancouver. The firm’s strategy of investing in innovative …

READ MORE →
Industry NewsList Business

Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer

Marketing and digital media veteran to build out company’s marketing strategy through next stage growth NEW YORK–Infogroup, a leading provider of data and multichannel marketing solutions, today announced Tony Marlow has been appointed chief marketing officer. Marlow is based in New York and reports directly to Michael Iaccarino, chairman and …

READ MORE →
Data AnalyticsIndustry News

Visier names Christy Marble to Chief Marketing Officer

Former SAP Concur Chief Marketing Officer joins Visier’s executive team, advancing fast-paced growth of the leading applied business analytics provider VANCOUVER–Visier, the recognized leader in people analytics and planning, today welcomed Christy Marble as Chief Marketing Officer. Christy joins the company as it broadens its focus to serve new markets …

READ MORE →