Gifts & RewardsLoyalty

Joint bid under new corporation targets Aeroplan loyalty business for $250 million in cash

TORONTO–Air Canada, The Toronto-Dominion Bank, Canadian Imperial Bank of Commerce, and Visa Canada Corporation, on behalf of a corporation to be formed, have made a proposal to Aimia Inc. to acquire its Aeroplan loyalty business (including approximately $2 billion of Aeroplan points liability at March 31, 2018) for $250 million …

FulfillmentOperations and Logistics

Amazon Expands Footprint in Ontario with New Fulfillment Centre in Caledon

The facility will create more than 800 full-time jobs in Greater Toronto Amazon plans a new fulfillment centre in Caledon, a town in the greater Toronto area. The 1-million square foot facility will create more than 800 full-time jobs with comprehensive benefits and join Amazon’s network of existing Ontario buildings …

Customer CentricityDigital

Manulife transforms customer experience as part of massive strategic shift to digital

TORONTO–Manulife plans to transform its Canadian business, including a program to digitize and consolidate a number of its back-office functions, optimize its head office real-estate footprint, retrain and hire employees with digital skills, and refocus its customer experience across all business lines to continue to serve the evolving needs of …

Direct MailIndustry News

Canadian Marketing Association’s Do Not Mail Service now hosted by Cover-All

TORONTO–The Canadian Marketing Association (CMA) today announced that Cover-All has taken on the role of managing and hosting CMA’s National Do Not Mail (DNM) list. The DNM list, an integral part of CMA’s offering, allows consumers increased choice for addressed direct mail and enables CMA’s member-companies to respect the preferences …

DigitalIndustry News

Anil Arora reappointed as Chief Statistician of Canada

Arora will continue to lead as Government invests in renewed and modernized Statistics Canada OTTAWA–Today, the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development, announced the reappointment of Anil Arora as Chief Statistician of Canada. The appointment is for a term of five years, effective immediately. It was …

Location-based MarketingMarketing Automation

POTLOC finds new funding, expands intelligent crowdsourcing insights

Montreal–POTLOC, the Montreal startup for location-based consumer market studies, closed a new funding round at $2.5 million. Ecofuel Fund, a seed investment fund for clean technologies, led the funding round, closing with an oversubscription surpassing the targeted amount fivefold. POTLOC has attracted notable investors such as Desjardins Capital and CapHorn …

Data-Driven OrganizationsIndustry News

Government of Canada launches national consultations on digital and data transformation 

Canadians must have trust and confidence in a digital and data-driven world, Canadian government declares OTTAWA–New technologies have changed the way that we access information, shop, live, socialize and work. As a result of these changes, our economy has transformed to become increasingly data-driven and critical innovations and unparalleled economic …


Canadian advertising spend expected to grow by 2.3% in 2018, highest year over year growth than any other market

Overall global ad spend to grow by 3.9% in 2018 TORONTO–Leading advertising and digital communications group Dentsu Aegis Network today released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected. Global ad-spend growth will rise from 3.3% in 2017 to 3.9% in 2018 …

Canada PostFinancial Services

New report suggests a path to postal banking in Canada

MPs to vote on motion to study postal banking next week OTTAWA–A new research report shows how Canadians would benefit from banking and financial services at the post office, and how these services would revitalize Canada Post. The report, “It’s Time for a Postal Bank for Everyone” was prepared by …

Gifts & RewardsLoyalty

Rewards leveraged to encourage healthier living

TORONTO–Today Carrot Rewards announced that Canadians can now earn RBC Rewards points when they invest in their wellness by learning how to live healthier, and by achieving daily step goals with the Carrot Rewards app. “Joining hands with one of our country’s largest banks provides us with a terrific opportunity …