The retail flyer makes a comeback (and other breaking trends retail marketers need to know)
Retail Council of Canada’s totally re-designed and re-considered Retail Marketing Conference on Tuesday April 4th, 2017 at the International Centre in Mississauga, will explore the latest (and most surprising!) trends in retail marketing today TORONTO — This year’s intense day-long conference is designed by retail marketers specifically to give retail marketers …
Online giving reached a record high in 2016: Blackbaud
Blackbaud’s Charitable Giving Report reveals overall giving increased 1.0% and online giving grew 7.9% compared to 2015 Charleston, S.C. — Based on the largest analysis of charitable giving data, Blackbaud, Inc. has announced the availability of its annual Charitable Giving Report, featuring the most comprehensive look at how nonprofit fundraising performed …
Stephen Thomas Ltd appointed fundraising agency of record for Susan G. Komen
Canadian agency beats out multiple competitors to represent the world’s largest breast cancer organization TORONTO — Toronto’s Stephen Thomas Ltd (ST) has been awarded fundraising agency of record status from Dallas-based Susan G. Komen. Komen is the world’s largest breast cancer organization. ST is an integrated full-service agency specializing in marketing and …
Canada Post, Mastercard introduce multi-currency prepaid card
TORONTO — Mastercard and Canada Post, with collaboration from Payment Source Inc. and Peoples Trust Company, today announced the launch of Cash Passport, the latest payment solution for smart and simple travel. The contactless (tap) card, which allows users to load up to seven currencies at a time, is a …
Canada Post introduces Postal Code Targeting
OTTAWA — Canada Post is introducing a new Smartmail Marketing solution that allows marketers to target at the postal code level by combining existing customer knowledge with address-level data. With Postal Code Targeting, marketers can target prospects whose demographics most closely resemble their best customers. “Postal Code Targeting is a leading-edge, customer-focused …
84% of female customers read peer reviews before making a purchase: Influenster
NEW YORK, NY — Based on Influenster’s latest survey findings, 97% of women in the U.S. own smartphones and that has a huge influence on how they shop. These women span generations X, Y and Z and cite product reviews as the top factor they consider before making shopping decisions. While …
Unaddressed mail as point of first contact prospecting tool
In this ever-changing world, we continue to see new prospecting tools, but there is a staple that many marketers continue to rely on and that is direct mail. Of course, direct mail takes on different forms, ranging from targeted, unaddressed pieces to parcels that demand attention, simply based on size. …
Creating engaging user experiences in 2017 and beyond
User engagement is crucial to building strong relationships with employees and customers. So as 2017 begins, marketers everywhere are considering new technologies and tactics for creating captivating experiences. Which tools and strategies will lead to higher engagement this year and beyond? I believe those that promote interactivity, personalization and automation …
OpenText top B2B Integrated Managed Services provider: Ovum report
WATERLOO — OpenText has been ranked the leading B2B Integration Managed Services provider in the new Ovum report titled Market Landscape: B2B Integration Managed Services Providers, 2016-2017 Miche-erectile dysfunction (p
Winners, losers and customers
Peter Drucker, the inventor of modern management, said, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” It’s fair to say that many business leaders agree with that …