DM Industry loses a good one

By Dave Hart We lost a good one recently.  If you ever ordered a list for mailing or telemarketing from CBI/InfoCanada over the last 22 years, there is a good chance that you spoke with Tim Maher.  Sadly, Tim lost his battle with colon cancer on Feb 8, 2015, just …

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DM Wrap-up: week of February 23

How The World Shops Cross-border Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities and preferences of global online shoppers, indicate how truly global online shopping has become. In an effort to better understand global purchasing behavior in cross-border e-commerce, researchers questioned …

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DM Wrap-up: news from the week of March 16

Air Canada Named Top Airline in Customer Loyalty Toronto, ON —  Air Canada has been named the leading airline in customer loyalty, according to Brand Keys 2015 Customer Loyalty Engagement Index® (CLEI). The 19th annual survey, conducted by independent marketing research firm, Brand Keys, measures a brand’s ability to meet …

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DM WRAP-UP: NEWS FROM THE WEEK OF FEBRUARY 9

Interactive Intelligence Expands Presence in Canada New Toronto office and Montreal-based data center latest in company’s Canadian expansion Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of software and services for communications, collaboration and customer engagement, has expanded its presence in Canadawith the opening of an office in Toronto and a data center in Montreal. This expansion …

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DM Wrap-up: News from the week of February 2

Majority of Marketers Believe Marketing Needs to Undergo Dramatic Change Marketo and The Economist Intelligence Unit release report highlighting the impact of technology, the importance of managing customer engagement and the role marketers play in setting company strategy. A study of 478 senior marketers and CMOs from around the world …

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AffiliateTraction Canada Works With Savings.com to Launch Savoo.ca

AffiliateTraction has worked closely with Savings.com to rapidly launch a Canadian-centric discount online marketplace modeled on their successful U.S. website. Branded as Savoo.ca, the new site promises to place an emphasis on products and offers from Canadian brands and retailers. The effort was bolstered by AffiliateTraction’s extensive Canadian client portfolio …

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Banks to Unlock Consumer Transaction “Big Data” with INETCO AnalyticsTM

Learn more in this 3-minute video on INETCO Analytics for ATM. New software application for customer analytics provides on-demand access to consumer experience, usage and profitability data INETCO(R) Systems Limited (www.inetco.com), a leading provider of transaction monitoring and customer analytics software for the banking and payment processing industries, today launched …

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Changes to the marketing industry create new opportunities for agencies to redefine their role, says Deloitte

New survey finds gaps between what marketers need and what agencies are delivering Marketing functions have changed significantly over the last five years leaving a gap between what marketers need and what is delivered, according to Deloitte’s Relationship Reset: Chief Marketing Officer (CMO) Survey released today at FFWD Advertising and …

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Teradata Global Survey: 90 percent of marketers say individualized marketing is the future

Twice as many companies now have strategic data-driven marketing initiatives than in 2013 Teradata Corp. today published the Teradata 2015 Global Data-Driven Marketing Survey, an international study into trends surrounding data-driven marketing adoption and enterprise business value.  The new study is a sequel to similar research Teradata Marketing Applications conducted …

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Environics Analytics acquires the business and assets of SM Research

Toronto, January 20, 2015 — Environics Analytics (EA) announced today that it has acquired the business and assets of Sampling Modelling & Research Technologies Inc. (SM Research). Under terms of the agreement, SM Research will continue offering its longstanding services in targeted sample and data hygiene. The SM Research team …

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