TORONTO — Environics Analytics (EA) has announced the 2017 update of its suite of Canadian marketing analytics products. The update covers nearly two dozen databases, including DemoStats, the comprehensive demographic database that offers statistics for 2017 and projections for 2020, 2022 and 2027. The release also includes the latest edition of PRIZM5, the popular segmentation system that classifies Canadians into 68 lifestyle types to help clients better understand and engage their customers and markets.
Users can access the new data with ENVISION5, EA’s business intelligence platform that provides easy-to-use applications to help clients perform customer segmentation, site location analysis, media planning and target marketing. EA will hold a webinar about the update on Thursday, April 27, at 2 PM ET; please register here.
The just-released databases provide more than 30,000 data points across a wide range of topics, including media usage, marketplace behaviour, leisure activities and finances. The information helps businesses, government agencies and not-for-profits make informed decisions when marketing to customers, selecting retail sites, analyzing population and household trends, and developing media plans.
“Our annual update provides users with the most comprehensive and up-to-date set of marketing-related data and software available in Canada,” says Jan Kestle, president and CEO of EA. “We use nearly 60 data sources and combine the best methods from many disciplines—statistics, machine learning, economics, optimization, microsimulation and quantitative geography—to make sure our clients have the most reliable information available to inform their business decisions.”