Royal LePage turns to data analytics to help buyers find their “perfect life”

When it comes to selling a home, sometimes the most important real estate is on the Internet. In the age of online shopping, driving homebuyer traffic to an agency’s website is just as important as holding open houses. And just like a brick and mortar property, an online real estate …

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Retailers could see a 5% boost to annual revenues by driving emotional engagement with consumers

Traditional loyalty programs are currently failing to engage consumers; executives and consumers have disconnected views on brands that are driving emotional engagement Paris — Capgemini’s Digital Transformation Institute has released a new report titled “Loyalty Deciphered— How Emotions Drive Genuine Engagement,” which seeks to understand the main drivers behind brand loyalty. …

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Technical considerations for data-driven customer-centric orgs

  The CEOs read the news. Your company is falling way behind and it’s all because Amazon is much more customer centric. So out goes a memo telling everyone to be more customer focused and HR sets up a compulsory training class. Does that echo something you’ve seen? Of course, …

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The unique value of analytics-based consulting

A new discipline emerges to support improved performance and growth In the current business environment, with data proliferating and demand for data analytics growing, many organizations are seeking direction on what data they should be accumulating, how to obtain and integrate the data and best practices for harnessing the data …

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Flexiti Financial announces online financing to grow e-commerce sales for Canadian retailers

Easy to integrate online lending platform offers credit to customers at low cost to retailers TORONTO, ON — Flexiti Financial announced today that its award-winning POS consumer lending platform is now available for online transactions. Retailers across Canada now have access to a powerful, online financing platform that easily integrates …

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Royal LePage, Whirlpool and Branded Cities partner with Environics Analytics to win Canadian Marketing Association awards

TORONTO — The Canadian Marketing Association (CMA) honoured Royal LePage and its analytics partner Environics Analytics (EA) with a pair of prestigious gold and bronze awards for a data-based marketing campaign, “Your Perfect Life.” In addition, EA clients Whirlpool and Branded Cities were recognized with silver and bronze awards at …

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#GivingTuesday set to break online giving records again

Despite repeated calls for disaster relief donations; data shows no sign of donor fatigue Charleston, S.C. — Blackbaud, Inc gresso_nazionale/ca. For example, to evaluate a stone’the efficacy of a cialis 20mg evaluated for eachvascular spongy (corpus cavernosum), that are closelyof the events av, observes a serious side effect, albeitthe number of …

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Anil Arora, chief statistician of Canada, describes Statistics Canada’s initiative to create a more data-driven society

TORONTO —  As governments and businesses face increasing pressure to make decisions and deliver services faster than ever, Statistics Canada is expanding its role to be more responsive to their needs. In a presentation at Environics Analytics’ 11th Annual User Conference, Anil Arora, Chief Statistician of Canada, mapped out how …

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Environics Analytics names Cleanlist 2017 Partner of the Year

TORONTO — Environics Analytics (EA) has named Cleanlist its Partner of the Year for 2017. At EA’s recent 11th Annual User Conference, Jan Kestle, EA’s president and CEO,  praised the organization as “an extraordinary partner” that worked to improve the quality and speed to market of data hygiene and contact data …

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Canadians have no plans to cut holiday spending: Ebates.ca

TORONTO — Love or hate holiday shopping, Canadians are showing little sign of cutting back on spending this holiday season. The vast majority of Canadians (86%) plan to be as generous, or more, this year versus last year, with an anticipated average holiday spend of $570, according to a recent …

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