Data AnalyticsDigitalFundraisingOperations and LogisticsTargeting and Acquisition

DM WRAP-UP: NEWS FROM THE WEEK OF FEBRUARY 9

Interactive Intelligence Expands Presence in Canada New Toronto office and Montreal-based data center latest in company’s Canadian expansion Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of software and services for communications, collaboration and customer engagement, has expanded its presence in Canadawith the opening of an office in Toronto and a data center in Montreal. This expansion …

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Data AnalyticsDigitalFundraisingLoyaltyOperations and LogisticsTargeting and Acquisition

DM Wrap-up: News from the week of February 2

Majority of Marketers Believe Marketing Needs to Undergo Dramatic Change Marketo and The Economist Intelligence Unit release report highlighting the impact of technology, the importance of managing customer engagement and the role marketers play in setting company strategy. A study of 478 senior marketers and CMOs from around the world …

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Operations and Logistics

AffiliateTraction Canada Works With Savings.com to Launch Savoo.ca

AffiliateTraction has worked closely with Savings.com to rapidly launch a Canadian-centric discount online marketplace modeled on their successful U.S. website. Branded as Savoo.ca, the new site promises to place an emphasis on products and offers from Canadian brands and retailers. The effort was bolstered by AffiliateTraction’s extensive Canadian client portfolio …

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Data Analytics

Banks to Unlock Consumer Transaction “Big Data” with INETCO AnalyticsTM

Learn more in this 3-minute video on INETCO Analytics for ATM. New software application for customer analytics provides on-demand access to consumer experience, usage and profitability data INETCO(R) Systems Limited (www.inetco.com), a leading provider of transaction monitoring and customer analytics software for the banking and payment processing industries, today launched …

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Targeting and Acquisition

Changes to the marketing industry create new opportunities for agencies to redefine their role, says Deloitte

New survey finds gaps between what marketers need and what agencies are delivering Marketing functions have changed significantly over the last five years leaving a gap between what marketers need and what is delivered, according to Deloitte’s Relationship Reset: Chief Marketing Officer (CMO) Survey released today at FFWD Advertising and …

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Data AnalyticsUncategorized

Teradata Global Survey: 90 percent of marketers say individualized marketing is the future

Twice as many companies now have strategic data-driven marketing initiatives than in 2013 Teradata Corp. today published the Teradata 2015 Global Data-Driven Marketing Survey, an international study into trends surrounding data-driven marketing adoption and enterprise business value.  The new study is a sequel to similar research Teradata Marketing Applications conducted …

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Data Analytics

Environics Analytics acquires the business and assets of SM Research

Toronto, January 20, 2015 — Environics Analytics (EA) announced today that it has acquired the business and assets of Sampling Modelling & Research Technologies Inc. (SM Research). Under terms of the agreement, SM Research will continue offering its longstanding services in targeted sample and data hygiene. The SM Research team …

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Fundraising

The power of ‘like’

FUNDRAISING SUPPLEMENT | How fundraisers can use Facebook to reach more people and make money. By Taslim Somani Facebook celebrated its 10th birthday this year and in the past 10 years we’ve all been witness to a sea of change in how we communicate with each other and what we say.  …

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Targeting and Acquisition

The new reality – using direct mail to enhance your email programs in the CASL era

TARGETING & ACQUISITION  |  The new reality – using direct mail to enhance your email programs in the CASL era  By Dave Ward It might be an understatement to say that email has become a powerful marketing tool. In the mid-to-late nineties, text-based email was plain and rather boring. But …

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Targeting and Acquisition

Big challenges, big opportunities

TARGETING & ACQUISITION | Big challenges, big opportunities CASL and Canada’s business list industry  By Steve Slaunwhite   You’re a marketer, not a spammer. You want to continue to reach your target market via email, but – through no fault of your own – CASL issues have decimated your lists …

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