Targeting and Acquisition

Direct mail is alive and well

TARGETING & ACQUISITION | Direct mail is alive and well Images: noble-insurance-house-summer.tif; noble-insurance-house-winter.tif Direct mail is alive and well Perhaps working better for some than others  By Dave Ward Direct mail is not dead, the tombstone has not been erected and the eulogy is far from being written. Yet, some …

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Targeting and Acquisition

Improving your single most important analytic

TARGETING & ANALYTICS | Improving your single most important analytic The importance of customer segmentation to business strategy By Brian Jones Segmentation in its simplest form is about putting customers into “like” groups. It’s truly one of the most powerful analytics. At the core of its strength is its ability …

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Operations and Logistics

Retail Logistics 2.0

OPERATIONS & LOGISTICS | Retail Logistics 2.0 Powering the omni channel shopping experience By Stuart Pearson Advances in mobile commerce and point of sale technology fueled by a growing consumer demand for access to retail “anywhere” present both significant opportunities and significant challenges for retailers of all sizes. New technology …

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Operations and Logistics

Case study: Purolator Logistics

OPERATIONS & LOGISTICS | Case study: Purolator Logistics Company profile With more than 300 stores across Canada, Comark has been selling fashion to Canadians in small to mid-sized suburban markets since 1976. It operates three divisions: Ricki’s, Bootlegger and Cleo. Benefits Faster delivery to Western Canada allows Comark to get …

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Operations and Logistics

Build it and they will come

OPERATIONS & LOGISTICS | Build it and they will come Images: Rob Stocks Portrait.jpg; infographic.jpg  **the infographic is coming today…it will be square 10 essential tips for launching a successful e-commerce site By Rob Stocks Although Canadians are typically slow to adopt technology, it is becoming an indisputable necessity to have …

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Operations and Logistics

Lists in the age of CASL

OPERATIONS & LOGISTICS | Lists in the age of CASL Aligning your permission management strategy with email messaging technology is the key to CASL compliance  By Martin Millican In the weeks and days leading up to the CASL implementation deadline of July 1, companies of all size and shape were caught …

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Targeting and Acquisition

Acceptance makes good small business sense

OPERATIONS & LOGISTICS | Acceptance makes good small business sense Large majority of Canadian merchants accepting credit cards say benefits outweigh costs By Kevin Gonyea The Canadian economy is built on a foundation of small businesses, and contrary to some suggestions, small business owners and operators who accept credit cards do …

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Loyalty

Loyalty to go

ENGAGEMENT & ANALYTICS | Loyalty to go Image: headshot Why mobile is the next frontier for loyalty programs By Mohammed Ghalayini, CEO Ovahi Inc. Customer behaviours have evolved at a pace that matches the speed and frequency of smartphone model releases.  The majority of Canadians own smartphones and have become addicted …

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Loyalty

Customer Loyalty Data Efforts

ENGAGEMENT & ANALYTICS | Customer Loyalty Data Efforts Despite changes in technology, market forces and consumer behaviour, there is always one place to center data efforts where there is reasonable expectation of success — and that is on customer loyalty By Amy Bostock In August of 2012, the New York Times …

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Loyalty

Mobile is the key to reaching loyalty marketing’s pinnacle – customer advocacy

ENGAGEMENT & ANALYTICS | Mobile is the key to reaching loyalty marketing’s pinnacle – customer advocacy Images: james headshot.jpg By James Christensen The meteoric rise of smart phone usage by consumers has expanded the reach of brands and their efforts to engage customers. At the same time, Loyalty programs that started …

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