DigitalTargeting and Acquisition

Consumer Satisfaction Rates in Canada Decline amid Market Disruption and Today’s “Always On” Customer

Despite heavy investment, only 11 percent of consumers strongly agree companies are effectively converging digital, mobile, social, and traditional channels Canadian companies are struggling to keep pace with the increasingly “always on” nature of their customers, their greater use of digital channels, and their growing acceptance of non-traditional providers, according …

READ MORE →
Data Analytics

IBM Opens New Cloud Center in Québec

New facility provides Canadian customers with local SoftLayer cloud services while keeping data in country Continuing to expand its cloud-computing footprint in North America, IBM has announced the opening of its newest SoftLayer cloud center in Drummondville, just outside of Montréal, Québec, Canada. This is IBM’s second cloud center in the country, which …

READ MORE →
Data AnalyticsDigitalLoyalty

DM Wrap-up: week of March 30

Customer, Serve Thy Self: New Study Reveals Millennials’ Desire for Self Service, Digital Interaction to Change Customer Service Forever Fifty-five percent of Millennials say that their customer service expectations have increased over the last three years, more than half have stopped doing business with at least one company because of …

READ MORE →
Data AnalyticsDigital

DM Wrap-up: week of March 23

Environics Analytics releases new PRIZM5 segmentation system Environics Analytics (EA) today announced the upcoming launch of the third generation of its popular segmentation system, PRIZM5, reflecting the latest evolution in Canada’s lifestyles and values. The new system, to be released on March 30, classifies Canadians into 68 distinct lifestyle types …

READ MORE →
Digital

Digital Divergence: Opportunities for Marketers to Leverage Social Networking to Engage with Younger Adult Consumers

Social Networking Behaviours Vary Across Generations with Trailing Millennials Demonstrating Highest Levels of Brand Engagement FOMO, YOLO, ‘Shipping’ – with the introduction of newer technologies, media platforms, and a younger generation of consumers keen to use them, comes a new lexicon of language. These newly developed acronyms, phrases and slang …

READ MORE →
Data Analytics

DM Wrap-up: Week of March 9

Adobe Marketing Cloud Unites Data-driven Marketing and Ad Tech At Adobe Summit, Adobe’s annual Digital Marketing conference in the U.S., Adobe unveiled a new algorithmic engine and advances in Adobe Marketing Cloud Audience Core Services to bring together the worlds of data-driven marketing and ad tech. Programmatic ad buying continues …

READ MORE →
Data AnalyticsFundraisingTargeting and Acquisition

DM Wrap-Up: week of March 2

 FUSE Marketing Group ramps up for new client wins, more creative work and ongoing services for Toronto 2015 PanAm/ParaPan Games FUSE Marketing Group (www.fusemg.com) is announcing nine new hires to expand its breadth and strength in account services, creative, digital, strategic partnerships and administration.  Joining the agency ranks are Lisa …

READ MORE →
Uncategorized

DM Industry loses a good one

By Dave Hart We lost a good one recently.  If you ever ordered a list for mailing or telemarketing from CBI/InfoCanada over the last 22 years, there is a good chance that you spoke with Tim Maher.  Sadly, Tim lost his battle with colon cancer on Feb 8, 2015, just …

READ MORE →
Uncategorized

DM Wrap-up: week of February 23

How The World Shops Cross-border Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities and preferences of global online shoppers, indicate how truly global online shopping has become. In an effort to better understand global purchasing behavior in cross-border e-commerce, researchers questioned …

READ MORE →
Data AnalyticsDigitalLoyaltyTargeting and Acquisition

DM Wrap-up: news from the week of March 16

Air Canada Named Top Airline in Customer Loyalty Toronto, ON —  Air Canada has been named the leading airline in customer loyalty, according to Brand Keys 2015 Customer Loyalty Engagement Index® (CLEI). The 19th annual survey, conducted by independent marketing research firm, Brand Keys, measures a brand’s ability to meet …

READ MORE →