Stephen Thomas Ltd (ST) has added four new clients to its rapidly growing national non-profit account roster. DRTV, direct mail, digital donor acquisition and telemarketing are in the mix of fundraising tools being on boarded with them.
Amref Health Africa
Amref Health Africa (formerly The Flying Doctors of East Africa) recently turned to ST to develop a pilot direct mail donor acquisition programme that could be rolled out across Canada. ST was tasked with creating and executing a full direct mail donor acquisition fundraising effort. In launching the programme in Canada, ST has tested its creative against some of the direct mail control packages being used by Amref in the Netherlands and continues to work with the organization as it explores a diverse mix of acquisition channels to achieve its goals for growth.
Christian Blind Mission
Working in collaboration with Toronto-based Mission Productions and Media, ST has successfully helped international Christian development organization Christian Blind Mission (CBM) acquire new monthly donors through a TV-led, digitally integrated acquisition campaign, also known as Digitally Integrated TV (DITV). As the strategic lead on the campaign, ST helped CBM to develop multiple creative concepts for its DITV campaign to promote Healing Hugs, a monthly donor programme to directly fund surgeries, medical care and rehabilitation for children living in poverty in the world’s poorest countries and communities. The resulting effort was the production and airing of a 120-second TV spot that successfully drove donors to CBM’s homepage and/or to the campaign’s custom URL, www.healinghugs.ca.
Eva’s Initiatives for Homeless Youth
For Greater Toronto Area-based Eva’s Initiatives, which provides homeless youth with emergency and transitional housing, harm reduction support for drug and alcohol addictions, counselling, employment and training and services to reconnect youth with their families, ST recently won an assignment to create a digital lead generation pilot programme to help grow the charity’s monthly donor commitments. The focus of the initial campaign, which ran from January to April, was on increasing monthly donor conversions through social media and telemarketing. In particular, the campaign focused on leveraging a series of targeted Facebook ads and Instagram stories created by ST to drive potential donors to support the cause to end youth homelessness. Focused telemarketing outreach was also conducted to convert prospects to monthly donors.
Nature Trust of BC
The Nature Trust of BC, a leading land conservation organization in British Columbia, recently hired ST to conduct a review of its annual giving programme. Wanting to expand its programme and increase revenue, Nature Trust turned to ST to evaluate the organization’s existing annual giving programme and make best practice recommendations for improvement. The review, which is now complete, included ST providing recommendations for modifying Nature Trust’s approach to direct mail, email and online communications around annual giving, as well a review of the overall financials for the programme.
“The diverse scope of the health and social problems being tackled by these newly acquired clients for ST offers testament to the breadth of creative and strategic talent we have within our agency,” says ST Executive Vice President and Chief Creative Officer Bryan Tenenhouse. “Our ability to keep coming up with fresh, innovative and effective creative concepts and strategic media executions for all our clients – regardless of how big or small they may be – is obviously being noticed in the non-profit sector, and it’s paying off for us with a steady flow of new business.”