MDC promotes Linder to global CMO
Ryan Linder to lead MDC’s growth strategy TORONTO—-MDC Partners Inc. announced Ryan Linder has been promoted to Executive Vice President, Global Chief Marketing Officer, effective immediately. Linder, charged with overseeing marketing and business development across the MDC Partners network, takes on the expanded role as part of an intensified global …
Aeroplan renews partnership with luxury hotel group
Renews partnership with Le Club AccorHotels, including Fairmont, Swissôtels Aeroplan announced renewal of a multi-year agreement with Le Club AccorHotels, the free loyalty program for AccorHotels, a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,500 hotels, resorts and residences across 100 different countries. …
Why Midsized Enterprises Need A Chief Data Officer
Io-Tahoe campaigns for Chief Data Officer (CDO) to lead data-driven business agenda, recommends adoption of Gartner’s “Infonomics model” through measuring, managing, and monetizing data Io-Tahoe, a pioneer in AI-driven data discovery and catalog products today announced that it is offering a complimentary copy of Gartner’s recent report on “Why Midsize Enterprises …
Additional $4 million to fund exploration of real-world data, analytics applications includes opening of TD Management Data & Analytics Lab
TD expands collaboration with University of Toronto’s Rotman School of Management TD Bank Group will support the University of Toronto’s Rotman School of Management with $4 million in new funding as part of the school’s efforts to attract and develop top data and analytics talent from around the globe. “By …
Real Canadian Superstore Launches Same-Day Grocery Delivery Service with Instacart in Winnipeg
Winnipeg Residents Can Now Have Groceries Delivered in as Little as One-Hour Real Canadian Superstore announced today an expansion into Winnipeg to bring home delivery to close to 200,000 households. Winnipeg residents can now order their favorite brands from Real Canadian Superstore and have their groceries and everyday essentials delivered …
New platform unifies customer data to create personalized, localized and curated experiences
Enhanced platform unifies ecosystem, adds new revenue opportunities by focusing on complete passenger journey Guestlogix, the travel technology company that aspires to deliver better journeys, has introduced new platform features that bring unification to today’s fragmented passenger experience. Built around the Traveler and Crew Experience, the new features are an …
Successful product placement in online mobile games
By Neale Orinick Integrating real life products into free-to-play online mobile games can be mutually beneficial for brands and developers. Case in point is Nordcurrent: a Lithuania-based international publisher and developer of free-to-play and casual games for smartphones and tablets. In late 2017 Nordcurrent formed a partnership with Coca-Cola, placing …
Serving Chinese visitors
Excellent customer experiences critical By Michael Morin It pays to carefully market to and meet the needs of your customers. Especially if they are visitors from other countries with unique customer experience expectations. Your success at offering and meeting them will determine how much repeat and referral business you will …
Marketing child’s play
How custom segmentation helped achieve a 125% holiday email campaign conversion rate increase By Peter Boggs STEM toys are designed to get kids interested in science, technology, engineering and math (STEM). But one national retailer discovered the skills taught by those toys can also play a role in sharpening a …
Customer service has evolved – is your business experiencing the benefits?
By Terry Rybolt Your customer service department is essential. So even though it’s a major cost you need a path that allows customers to get in touch after they purchased your products. But have you ever considered just how much the interaction between brands and customers have changed in recent …