Ryan Linder to lead MDC’s growth strategy
TORONTO—-MDC Partners Inc. announced Ryan Linder has been promoted to Executive Vice President, Global Chief Marketing Officer, effective immediately. Linder, charged with overseeing marketing and business development across the MDC Partners network, takes on the expanded role as part of an intensified global growth strategy for the company in response to growing client demand for MDC’s diverse and progressive global agency offering.
Linder will lead a strategic resource team that includes Robyn Freye (SVP, Strategic Growth, USA), Lotta Malm Hallqvist (CMO, Europe), and Ned Russell (Managing Director, Healthcare).
“Ryan is a force of nature,” said Scott Kauffman, MDC Partners Chairman and CEO. “He has earned the respect of marketers and the trust of our agency partners through his unwavering dedication to creating game-changing relationships and purpose–built solutions that generate real results. He’s the person both brands and agencies want in their corner, and he has been instrumental in forging many of the most effective partner-client relationships across the MDC family.”
Linder has spent six years at MDC, most recently as US CMO, and has established himself as a trusted, and successful, partner to marketers as they tackle today’s most pressing and significant business challenges.
“Ryan is a rarity in his role – he listens more than he talks,” said Carl Johnson, Founding Partner & Global CEO of Anomaly. “That approach, which is closer to one of casting agent, means his focus is on truly matching agency skillsets, talent and culture with client needs. It’s the secret to his success…and why I like him.”
“Linder is hardcore. His dedication to doing right by both clients and agencies has earned our highest respect,” said John Boiler, Creative Co-Chair and Founder, 72andSunny. “When it comes to spotting opportunity, he’s best in class. And when it comes to challenging both agencies and clients in service of a better result, he is fearless. The industry needs more Linders out there forging the relationships of our future.”
“In my six years at MDC, we’ve seen tremendous success building some of the most powerful purpose-built solutions for our clients,” said Linder. “I’m thrilled to now step into a role where we have an opportunity to build on this globally, across Europe, Latin America and through our expanding footprint across Asia-Pacific. This is an exciting time for the industry, and clients are hungry for exactly the kind of solutions we create – surrounding their businesses and in-house teams with the thought leaders who are at the cutting edge of positive industry change and disruption.”
MDC Partners is one of the most influential marketing and communications networks in the world. As “The Place Where Great Talent Lives,” MDC Partners is celebrated for its innovative advertising, public relations, branding, digital, social and event marketing agency partners, which are responsible for some of the most memorable and effective campaigns for the world’s most respected brands. By leveraging technology, data analytics, insights and strategic consulting solutions, MDC Partners drives creative excellence, business growth and measurable return on marketing investment for over 1,700 clients worldwide. MDC was founded in Toronto.