The Value of Integrated DRTV and Marketing Channels in the Era of COVID-19
By Adam Seaborn It’s no secret that during an economic downturn, business will be faced with choices of where to cut spending and allocate resources. Decreasing your advertising spend should be your very last resort. The short-term cost saving of cutting advertising spend will have long term effects that both …
PayBright launches new securitization facility for Buy Now, Pay Later offering in Canada
Provides highly scalable new funding for PayBright’s fast-growing consumer receivables TORONTO, ON—-PayBright, Canada’s leading provider of installment payments for consumer purchases at the point of sale, announced today that it has launched a highly scalable new securitization facility. The committed facility was arranged by one of Canada’s “Big Five” banks …
KFC Selects Restaurant Analytics Solution From Manthan for its Canadian Business
Enters long-term partnership to drive digital transformation with data and analytics VAUGHAN, ON–KFC, a subsidiary of Yum! Brands Inc., announced today it has selected Manthan, a leading cloud-based AI and Analytics provider, as a strategic partner in their digital transformation journey. Over the last number of years, KFC Canada has …
Groupe Dynamite partners with PayBright to offer interest-free installment payments in Canada
The Canadian fashion retailer is now offering PayBright’s buy now, pay later option at checkout for its two brands: Dynamite and Garage TORONTO, ON–Groupe Dynamite, a leading Canadian fashion retailer whose a la mode apparel and accessories are offered online and in over 300 Garage Clothing and Dynamite stores across …
Transition Squad Launches SupportLocal.Club to Support Local Businesses
TORONTO, ON–Transition Squad, a Toronto-based franchisor of estate and downsizing auctions, is pleased to announce the launch of SupportLocal.Club, an initiative to support local businesses by selling gift cards/vouchers and distributing coupons on their behalf. “Transition Squad has been helping seniors downsize and working with families settling an estate since …
National Consulting Firm Acquires Canadian Data Company, T4G
MNP’s Strategic Acquisition of Full Service Applied Data Company, T4G, Will Help its Clients Use Their Data to Drive Competitive Advantage, Growth and Market Share CALGARY, AB–MNP, one of Canada’s largest national accounting, tax and business consulting firms, has announced the acquisition of national, applied data services company, T4G, effective …
Canada Post segment reports $66-million loss before tax in first quarter
Impacts from COVID-19 began near the end of the quarter OTTAWA, ON–Canada Post recorded a loss before tax of $66 million in the first quarter of 2020, as continued growth in Parcels revenue and volumes was not enough to offset increased costs. Ongoing declines in Transaction Mail and Direct Marketing …
BMO Introduces Credit Card PIN Reset Feature
TORONTO, ON–BMO has introduced the ability to reset or change a MasterCard PIN via online or mobile banking. As well – as remote banking capabilities become increasingly important – the bank has also introduced a suite of credit card self-service capabilities over the last several months. BMO everyday banking customers …
The Road to Retail Recovery: New Guidance for Retail Sector
Retail Council of Canada and Boston Consulting Group providing free critical resource to all retailers as the industry adjusts to the “new reality” of COVID-19 TORONTO, ON–Retail Council of Canada (RCC) and Boston Consulting Group (BCG) today released “Road to Retail Recovery Playbook – Helping Canadian Retailers Navigate the COVID-19 …
Environics Analytics reveals fourth generation PRIZM lifestyle system
2020 Edition Classifies Canadians into 67 Distinct Lifestyle types TORONTO, ON–Environics Analytics (EA) today announced the launch of the fourth generation of PRIZM, its comprehensive segmentation system widely used by businesses, not-for-profits and government agencies to analyze consumers and markets. The new PRIZM classifies Canadians into 67 distinct lifestyle types …