Where the subscription economy is going
By Paul Chambers Subscription-based businesses are some of the fastest growing companies today, and for good reason. With ongoing, regular reminders of business value and the customized experience that the subscription economy has become famous for, it’s no wonder that everyone from independent businesses to multi-billion dollar retailers have begun …
Canada 2020 and beyond
What marketers should know about changing demographics By Doug Norris The size and makeup of Canada’s population is continuously changing in response to various demographic trends. Understanding these trends is essential for making decisions, such as where to locate a new facility or how to determine the best mix of …
How to lower staff turnover
By Daniel Skarlicki If you’ve ever worked a job at a retail store, waited tables at a restaurant or answered phones at a call centre, you know the service industry isn’t for the faint of heart. The pay can be low, the managers can be demanding, the hours can be …
Environics Analytics launches VisitorView, an innovative new product for the travel and tourism industry
TORONTO, ON–Environics Analytics today announced the launch of an innovative new product for the travel and tourism market. VisitorView is the latest example of the company’s ability to develop insightful and actionable solutions that help organizations achieve greater success. Designed specifically for the travel and tourism sector, this product leverages …
IBM Launches Advertising Accelerator with Watson
First-to-Market Advertising Solution Leverages Artificial Intelligence to Predict Creative Elements and Classify Audiences to Help Drive Optimum Engagement for Clients IBM announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages artificial intelligence (AI) to predict the optimal combination of creative elements to help drive high engagement …
Don’t mess up messaging
A light touch is key for successful customer communications By Cliff Bell In theory, digital tools make things easier for people. But that’s not always true in our hyperconnected, app-fatigued and always-on lives. When it comes to technology, there’s a whole lot of friction caused by the mental labour required …
Enabling access
Aging customers, those with disabilities face buying/payments obstacles By Gary E. Barnett In many organizations, the call or contact centre serves as the central hub for customer service, sales and customer engagement. Even today, with the multitude of different communication channels available – including web sites, email, social media, online …
Ensuring happy B2B customers
How JDR Solutions provides excellent customer care By Steve Leer Happy customers make for happy equipment leasing executives. Often that business bliss begins with the frontline customer service representatives who answer lessee phone calls and email messages. Reps just like the seven Toronto, Ont. area women who work for JDR …
How to accomplish digital transformation
By Rajan Kohli The digital future is upon us. Almost every aspect of our lives has been made easier thanks to technology, and digital transformations have dramatically changed industries from hospitality to transportation to retail. Consumers are now accustomed to controlling their own experiences. And with the rise of on-demand …
Text to better service
By Ted Guggenheim Today, business is moving faster than ever. We live in an on-demand economy. Your customers can get whatever they want — a ride to the airport, the latest Avengers movie and even a date — with the apps on their phones. With the world at their fingertips, …