Branded Lifestyle Group, opens Roots store in Hong Kong and launches a Roots online store on Zalora
TORONTO–Roots, a premium outdoor lifestyle brand, today announced that its retail operating partner in Asia, Branded Lifestyle Group, opened a Roots store in premier shopping centre, Harbour City, located in Tsim Sha Tsui, Kowloon, Hong Kong and simultaneously launched an online Roots store on Zalora.com.hk, Hong Kong’s leading name in online fashion shopping.
“Opening a store at the largest and most diverse shopping mall in Hong Kong is an important first step in what has the potential to be a multi-store market for Roots,” said Jim Gabel, President and Chief Executive Officer of Roots. “Further, with an online store on Zalora, customers can go beyond the physical location to connect with our brand anytime and from anywhere in Hong Kong. Our expansion into Hong Kong is a testament to the continued success of our longstanding partnership with Branded Lifestyle Group.”
The new Roots retail space brings together cabin comforts and city conveniences to create a space that feels like home. The store showcases Roots distinct character and heritage by immersing shoppers in the more than four decades of stories and iconic products that make Roots the brand it is today. The store is curated into four main vignettes, each telling a unique Roots story, including a Cooper Beaver Collection that pays tribute to Roots iconic logo the Cooper Beaver, Roots Original Salt & Pepper Sweats, handcrafted leather, as well as seasonally relevant products that embody Roots unique comfortable cabin-meets-city style.
“Leveraging our strong network and local resources, we are excited to bring the world-renowned Roots brand to Hong Kong,” said Sunny Wong, Chief Executive Officer of Branded Lifestyle Group. “The leisure and lifestyle apparel trend continues to gain momentum in Asia, and we believe Roots focus on comfort and style is a perfect fit for the Hong Kong market.”
Located in the heart of Hong Kong alongside the Victoria Harbour, Harbour City offers a wide range of services including shopping, dining, entertainment and sightseeing. With more than 450 shops, 60 food and beverage outlets, a gallery and three hotels, Harbour City is a major attraction in Hong Kong.
The new Roots Hong Kong store will be complemented by an even larger brand assortment available on leading online fashion retailing site, Zalora.com.hk Customers will be able to choose from a broader selection of Roots sweats, leather goods and seasonal products to further embrace the brand.
Established in 1973, Roots is a premium outdoor lifestyle brand. We unite the best of cabin and city through unmistakable style built with uncompromising comfort and quality. We offer a broad range of products that embody a comfortable cabin-meets-city style including: women’s and men’s apparel, leather goods, footwear, accessories, and kids, toddler and baby apparel. Starting from a little cabin in Algonquin Park, Canada, Roots has grown to become a global brand. As of February 2, 2019, we had 114 corporate retail stores in Canada, seven corporate retail stores in the United States, 117 partner-operated stores in Taiwan, 37 partner-operated stores in China and a global eCommerce platform. Roots Corporation is a Canadian corporation doing business as “Roots” and “Roots Canada”.
Branded Lifestyle Holdings Limited is an Asia-based retailer owned by Fung Retailing. We represent five brands – Hang Ten, H:CONNECT, Arnold Palmer, Hunter and Roots – which together account for one of the largest retail operations in the markets where we operate. Our company owns or franchises over 1,000 retail outlets, with more than 2,500 employees spread across China mainland, Hong Kong, Taiwan, Korea, Southeast Asia and the Middle East.