Email MarketingIndustry News

Highly reputable email senders see 20% more messages delivered to the inbox

New research from Return Path reveals the link between sender reputation and email marketing success NEW YORK — Return Path has released its annual Sender Score Benchmark Report. Using data from Sender Score and Return Path’s Reputation Network, the new report analyzes a sample of more than four trillion email messages to …

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Email MarketingExcellent Execution

Subscriber engagement: The new key to reaching the inbox

  Loyal, engaged customers are the lifeblood of any business—the repeat buyers, the brand enthusiasts, the unpaid spokespeople for your company. But there’s another important benefit to having loyal customers, beyond the steady stream of revenue they provide. They can also help to ensure that your email messages reach the …

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Email MarketingIndustry News

Government Responds to CMA with suspension of CASL Private Right of Action

TORONTO — The Canadian Marketing Association (CMA) is pleased to inform members and the marketing community that the Federal Minister of Innovation, Science & Economic Development today announced that the Private Right of Action (PRA) provision of Canada’s Anti-Spam Law (CASL) has been indefinitely suspended and will not take effect as …

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Email Marketing

Six habits to revamp your email strategy

  Email opens the door to effective marketing. Over 205 billion emails are sent out every day. Some 72% of U.S. adults say they prefer companies communicate with them through email, while 91% say they’d like to receive promotional emails from the companies they do business with. And nearly three-quarters …

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Email Marketing

Boost your email marketing ROI with call and text tracking

It’s no secret that marketers now need to account for how each tactic and channel contribute to business growth. If they aren’t, they are selling themselves short. Email marketing is no exception—time and budgets invested into email acquisition and retention programs must deliver measurable results. The good news is that …

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Email MarketingEngagement & Analytics

All aboard! Travel agency and tour operator collaborate on winning email campaign

When it comes to travel, it helps to have a common language. And that’s also true for travel industry partners: agencies and tour operators need a shared understanding of their customers to deliver on the promise of dream vacations. Recently, two leading names in the travel industry—Carlson Wagonlit Travel (CWT) …

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Email MarketingEngagement & Analytics

The art of the click

Email has become one of the primary methods of communication in today’s society. Each day our inboxes are inundated with emails from friends, family, and brands. In fact, according to a recent report by Adobe, The Art of the Click: Actionable Insight for Email-Marketing Success, the average person spends almost …

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Customer CentricityData AnalyticsEmail Marketing

Rethinking the marketing ecosystem

A systemic approach to solving marketing model conundrums Many c-suite executives are uncertain about the current state of their digital marketing. There is a lot of talk by marketers but many companies don’t have a clear roadmap of their digital marketing strategy and end-to-end marketing model. Part of the problem …

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Email MarketingIndustry News

Inbox Marketer Corporation celebrates five consecutive years of top product ranking

GUELPH, ON — This week marks the fifth consecutive year that Inbox Marketer’s CONNECT email platform has been ranked number one amongst mid-market vendors by the Red Pill Email Report. The comprehensive Email Vendor Features & Functions Guide ranked 20 international email service providers based on 600 questions across eight different …

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Email Marketing

Six habits to revamp your email strategy

Over 205 billion emails are sent out every day. Email opens the door to effective marketing. Some 72 percent of U.S. adults say they prefer companies communicate with them through email, while 91 percent say they’d like to receive promotional emails from the companies they do business with. And, nearly …

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