Email Marketing

Firm Aims to Make Pre-GDPR Data Legal, Compliant

Security leader offers the first and only software solution for companies to transform illegal pre-GDPR data while retaining full analytical, AI and machine learning potential NEW YORK–Anonos, the global leader in data risk management, security and privacy, today launched its SaveYourData software solution, designed to allow companies operating under the …

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Email MarketingList BusinessMarch 2019 Issue

E-mail Append 101

A quick and easy guide to grow your list By Greg Brown E-mail marketing is generally less expensive than traditional mail or telemarketing initiatives, often yielding a high response rate and a solid return on investment (ROI). Proven as direct and trackable, e-mail adds value by bolstering customer participation and …

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Email MarketingIndustry Trends

Cyber Monday emails sent day-of drive higher conversions despite spike in email volume

Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-themed Messages Cyber Monday emails sent in 2017 generated the highest average conversion rates (purchase per click) among all holiday emails (9.8 percent), confirming Cyber Monday’s significant potential as a purchase driver. In its 2018 Holiday Marketing Guide, ( …

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Email MarketingIndustry Trends

Data: More than half of consumers ignore retailer emails

Many marketing emails are ignored even though nearly half of consumers rank email as their preferred channel for marketing communications Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due to inbox overload, according to a new study …

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Email MarketingHoliday Marketing

Holiday marketing emails generate, on average, higher conversions than business-as-usual emails

Themed campaigns that reference specific holidays see lower open rates, but generate more conversions than BAU messages Holiday emails sent in Q4 of last year often drove higher conversion rates than business-as-usual (BAU) emails, despite generating 16.8 percent lower open rates, indicating the importance of message theme, type of offer …

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Email Marketing

Improve your Gmail reputation, increase inboxing rates as much as 97 percent

New Yes Lifecycle Marketing analysis unveils deliverability best practices for improving Gmail reputation and inboxing rates CHICAGO–Marketers who improved their Gmail reputation improved their inboxing rate by as much as 97 percent, according to new data from Yes Lifecycle Marketing. The data further unveiled the mailing best practices marketers followed …

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Email MarketingFebruary 2018 Issue

Boosting email success with telesales

A proven low-tech solution for your next email campaign BY LEIGH-ANN CLARKE There will be an estimated 139 billion business emails sent and received this year, according to the Radicati Group. Breaking this statistic down even further, the average office worker sends 40 business emails and receives 121 business emails …

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Email MarketingMobile Marketing

Mobile conversion rate equals desktop for first time–survey

New Yes Lifecycle Marketing report reveals milestone in mobile, identifies opportunities to optimize mobile path-to-purchase Toronto–Email marketing reached a new milestone at the end of 2017. For the first time, orders per click for desktop and mobile were equivalent at 3.3 percent, according to data released today by Yes Lifecycle …

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Email Marketing

Your sender reputation may be keeping you out of the inbox

Regardless of how the world changes, email remains one of the most popular and effective marketing channels. A whopping 72% of consumers prefer to have brands communicate with them via email, and recent studies estimate that email marketers achieve as much as $38 in ROI for every $1 spent. With …

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Customer Relationship ManagementDigitalEmail MarketingMarketing Automation

If your email marketing has more than 21 character subject lines, you may be lowering response

CHICAGO–Subject lines under 21 characters generated a 31 percent higher-than-average open rate, yet they account for less than 5 percent of all email subject lines, according to new data from Yes Lifecycle Marketing. In the newly released, “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type …

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