Rethinking the marketing ecosystem

A systemic approach to solving marketing model conundrums Many c-suite executives are uncertain about the current state of their digital marketing. There is a lot of talk by marketers but many companies don’t have a clear roadmap of their digital marketing strategy and end-to-end marketing model. Part of the problem …

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Inbox Marketer Corporation celebrates five consecutive years of top product ranking

GUELPH, ON — This week marks the fifth consecutive year that Inbox Marketer’s CONNECT email platform has been ranked number one amongst mid-market vendors by the Red Pill Email Report. The comprehensive Email Vendor Features & Functions Guide ranked 20 international email service providers based on 600 questions across eight different …

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Six habits to revamp your email strategy

Over 205 billion emails are sent out every day. Email opens the door to effective marketing. Some 72 percent of U.S. adults say they prefer companies communicate with them through email, while 91 percent say they’d like to receive promotional emails from the companies they do business with. And, nearly …

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Advanced email analytics can increase ROI

Email marketing and email service providers frequently give users a wealth of data from open rates, CTRs and conversions. Tracking, interpreting and using that data can, however, be a tricky beast. Do these data points offer enough information for businesses to make effective choices about how they market to consumers? …

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The formula for a successful email fundraising campaign

Email is one of the most important tools for fundraising today. But a successful fundraising campaign isn’t as easy as just hitting send and watching the money pour in. The dreaded spam folder can make or break even the greatest of email fundraising campaigns, causing organizations to lose thousands of …

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Secrets to success from 8 conversion marketing experts

We recently welcomed over 900 marketers to Vancouver for Unbounce’s third annual Call To Action conference. This year was our biggest year yet — with three full days of insightful talks, networking, workshops, and parties. We handpicked the best and brightest in the world of digital marketing to teach our …

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Return Path reveals one in five commercial emails fail to reach inbox

New research from Return Path’s 2016 Deliverability Benchmark Report places global inbox placement below 80% NEW YORK — Just 79% of legitimate commercial emails worldwide reach their intended target, according to new research from data solutions provider Return Path. The 2016 Deliverability Benchmark Report shows that the remainder – a …

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UNICEF Canada: Improving donor engagement with a new fundraising product

Since its founding after World War II, the United Nations Children’s Fund, or UNICEF, has saved more children’s lives than any other humanitarian organization. And for 60 years, UNICEF Canada has contributed to the cause by raising money for food, health care, sanitation and educational programs—$35 million this past year …

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Find your optimal email marketing balance

A major charity recently asked me to give a “State of Marketing” address to their marketing team as part of their quarterly training and planning conclave. Over 35 marketing veterans and subject matter experts assembled and we all agreed that over the past five years digital marketing has undergone an …

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54% of Canadians would sue over CASL violations

According to a new poll, carelessness in Canada’s Anti Spam Legislation (CASL) compliance may be a ticking time-bomb for Canadian businesses. Companies need to carefully review customer communications ensuring they are compliant with CASL or they run a serious risk of lawsuits.  The poll revealed Canadians may be far more …

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