February 2018 IssueIndustry Trends

Time’s Up: Can Ad Agencies Put the Past Behind Them?

By Stephen Shaw Now that customer experience trumps media advertising, brands need marketing partners who will help them think differently. To stay in the game, ad agencies will need to reinvent themselves. “It is the work of advertising to make customers – not just sales.” – Magazine Ad for N.W. …

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Direct MailE-commerceIndustry Trends

E-commerce sales boosted by direct mail, says 2017 IPC Cross-border E-commerce Shopper Survey

Ottawa–According to the last edition of the IPC Cross-border E-commerce Shopper Survey, half of regular cross-border online consumers have received direct mail from an e-retailer, and 44 percent of these consumers made an online purchase as a result. In the survey, almost 29,000 respondents were asked whether they received direct …

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Industry TrendsMailing Logistics

NCIX partners with InPost to offer its customers 24/7 locker delivery

TORONTO — NCIX, Canada’s largest computer component retailer has partnered with InPost to offer its customers the option to conveniently pick up their online orders from any one of over 160 InPost 24/7 lockers in Ontario. The service provides e-commerce shoppers the option to ship online purchases directly to one of …

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Industry TrendsOmnichannel Service

American Express Canada wins SQM Award of Excellence for omnichannel best practices

PRESS RELEASE: TORONTO –– American Express Canada has been recognized for its world-class service, winning the Service Quality Award of Excellence for its omnichannel best practices. The award acknowledges the seamless experience American Express customers have using multiple contact channels. “At American Express, our customers will always be at the cornerstone …

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Industry NewsIndustry Trends

Key direct response trends for 2016 from Northern Lights Direct

Northern Lights Direct, with offices in Toronto and Chicago, has released its Annual Direct Response Forecasts for the U.S. and Canadian markets. Released every January, the report outlines the agency’s predictions for the Canadian direct response marketing industry in 2016, including: The traditional broadcast media model will continue to suffer as Canadians …

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