Young Canadians are Increasingly Trusting News Broadly Shared on Social Media

In the wake of Bill C-18, Kaiser & Partners’ 2023 data reveals both consumption and trust in news sources varies among generations TORONTO, ON–In its third annual survey on trust and credibility in news sources, Kaiser & Partners, Inc. (K&P) found that Canadians across generations agree that news delivered by …

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Canadian technology leaders plan to invest heavily in major emerging technologies: KPMG

Technology is poised to reshape the business world by 2024 despite near-term recessionary concerns and a global talent crisis TORONTO,  ON–Most of Canada’s biggest organizations are turning to major emerging technologies to enhance their products and services, drive operational agility and efficiency, defend market share, and win new business, according …

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What’s Trending with Influencers: Nielsen Canada Reports Canadian Influencer Trends

TORONTO, ON–Nielsen Canada reveals the most recent national influencer marketing data, gathered to better identify key influencer trends in Canada. The data gathered with Nielsen’s InfluenceScope solution spans multiple social media platforms and demographics showing that working with Canadian influencers is an increasingly important activity for reaching key audiences in …

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Mapping Immigration: Environics Analytics Launches NewToCanada

TORONTO, ON–Environics Analytics (EA) announced the launch of NewToCanada, a powerful quarterly demographic database designed to capture Canadian immigration trends by immigration type, country of origin and region of origin. These data help quantify permanent and non-permanent residents, which countries residents are coming from and where these new residents are …

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New Nielsen Study Reveals Who Trusts What in Advertising

Lack of Trust = Lack of Action; Launch of Trust in Advertising Study 2021 TORONTO, ON–Nielsen has launched the results of a global study into trust in advertising, designed to uncover consumer opinions on advertising globally. The study found that trust differs by age, who is in the adverts—with sports personalities …

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GROUNDBREAKING STUDY IS FIRST STEP IN DEVELOPING CARBON-NEUTRAL DIRECT MAIL MARKETING

AURORA, ON–-A recent study of the greenhouse gas emission sources in the direct mail industry, commissioned by Steve Falk and Prime Data Inc, uncovers the sources of emissions – from a tree in the forest to your mailbox. Understanding the emissions at different stages of the process can lead to …

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2021 U.S. CUSTOMER LOYALTY ENGAGEMENT INDEX

Financial Brands That Earned Triple-A Loyalty Ratings: Discover, PayPal, TurboTax, TD Bank, Chase, American Express, and Vanguard NEW YORK, NY–Customer brand loyalty has survived the impact of the COVID-19 pandemic, which imposed a severe stress test on brands, according to Brand Keys 25th annual 2021 Customer Loyalty Engagement Index® (CLEI). The …

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CMO Study: Canadian CEO Reveals Benchmarks

250B Marketing Interactions and How 100 C-Suite Executives Really Feel About Marketing Post-COVID VANCOUVER, BC–StrategyBox CEO Aaron Vidas announced a new report benchmarking ad performance from 250B marketing interactions since the start of the COVID-19 pandemic. This, coupled with 100 C-suite executives’ interviews on what they now expect from Marketers, …

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RYU Apparel Partners with BEI on Branding, Placement

VANCOUVER, BC–RYU Apparel has begun its partnership with Branded Entertainment Inc. (BEI) for branding and clothing placement in BEI’s new flagship series The Count. RYU Apparel’s CEO, Cesare Fazari said this move aligns the company with a host of potential marketing affiliates and platform partners including, but not limited to, …

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Canadians Changing Holiday Shopping Behaviour: Mastercard

TORONTO, ON–As COVID-19 continues to transform the retail landscape, this holiday shopping season is shaping up to be like none other. And for several reasons according to a new survey from Mastercard. Canadian shoppers are prioritizing support of local businesses: acts that will be carried forward into the holiday season. …

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