ICA calls for billable rate cards to be ripped-up as agency payment terms harden

Rate card discount practice works against agencies TORONTO, ON –The billable rate card continues to dominate Canadian advertising, with variable fees based on time billed in use at 79.4% of agencies, according to the new Agency Progressive Pricing Report from the Institute of Communication Agencies (ICA). Read the Report Agencies …

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Unions come together in support of gig workers

Gig Workers Making History Together TORONTO–Hearings continued in Toronto today in which the results could be a defining moment for gig economy workers in Canada. The misclassification of gig workers as independent contractors instead of dependent contractors or employees is being fought by Foodora couriers at the Ontario Labour Relations …

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Data: 1 in 4 Travelers Don’t Feel Adequately Rewarded for Their Loyalty to Travel Brands

Yes Marketing survey finds most people have a go-to travel brand they consider above all else Nearly a quarter (25%) of travelers say they don’t feel adequately rewarded for their loyalty to travel and hospitality brands, suggesting there’s room for improvement when it comes to these brands’ retention and loyalty …

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Transforming Marketing Strategy: Interview with Niraj Dawar

By Stephen Shaw Niraj Dawar is a professor emeritus, marketing, at Ivey Business School, University of Western Ontario, which is one of the premier business schools in the world. He is the author of the book Tilt: Shifting Your Strategy from Products to Customers. Most marketing leaders say that driving …

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Transparency, personalization are the next frontiers for online retailers, UPS study suggests

Online shoppers want transparency on fees, control over the delivery process, easy returns and loyalty rewards > 96 per cent of online shoppers have used a marketplace > 56 per cent track the status of deliveries > 36 per cent returned an item in the last three months MISSISSAUGA–A glitzy …

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Competition Bureau asks consumers: What is your brand loyalty worth?

“Free” loyalty rewards could have hidden costs, agency warns OTTAWA–Loyalty programs offer points that can be redeem for discounts, gift cards, merchandise and travel. Generally, the more a consumer spends, the more rewards they get. They’re designed to attract new customers, retain existing customers and entice people to spend more. …

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Four Key Trends Shape Modern Consumer Behavior, According to UM Study

UM’s Global Wave X Remix Culture Study examines Worldwide Consumers NEW YORK–UM, the marketing and media agency network of IPG Mediabrands, today announced the global launch of Remix Culture, the first culturally-focused iteration of its annual Wave X study that tracks social and digital media usage and motivations across 81 …

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Trends That Are Reshaping the CX

By David Yee Digital transformation has irrevocably changed marketing and retail industries for the better. Not only have brands embraced digital, they’ve completely reshaped their business models bridging the digital and bricks-and-mortar experiences to empower and engage customers wherever they are. Future success in marketing and retail will lie in …

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Canadians care greatly about buying experience–PwC Survey

PwC Canada’s Consumer insights survey: The experience is pertinent to Canadian consumers ● Only 20% are likely to purchase groceries online in the next 12 months; ● 46% suggest they are comfortable accessing health care products or services online ; ● 31% of respondents aged 25-34 are planning to buy smart home appliances …

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Innovative CMOs are creating superior business value by rewiring their organizations to deliver hyper-relevant customer experiences, Accenture study finds

Businesses that prioritize customer experience generate 11 per cent higher shareholder returns TORONTO–A small number of innovative chief marketing officers (CMOs) are helping their organizations generate shareholder returns 11 per cent higher than those of their industry peers by delivering hyper-relevant customer experiences, according to a new report from Accenture …

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