Unaddressed mail as point of first contact prospecting tool
In this ever-changing world, we continue to see new prospecting tools, but there is a staple that many marketers continue to rely on and that is direct mail. Of course, direct mail takes on different forms, ranging from targeted, unaddressed pieces to parcels that demand attention, simply based on size. …
Using location intelligence for precision-targeted direct mail campaigns
Direct marketers know that the days of “spray and pray” with flyers and other direct mail initiatives are over. Effective marketing requires highly targeted campaigns directed to very specific customer segments; however, despite the best efforts of an organization to build a valuable database of customers and prospects, address …
The Helicopter Group acquired by Ti Group Inc.
TORONTO — With an unparalleled focus on innovation and technology, TI Group creates communication solutions that help brands engage with people, get results and succeed, TI Group has declared their commitment to yet another area of communication that remains important to many brands: direct mail. “Seeing how important direct mail is to …
Strained negotiations continue between CUPW, Canada Post
On April 4, 2016 Canada Post advised the Canadian Union of Postal Workers (CUPW) that it had filed Notices of Dispute with the Minister of Labour in ongoing negotiations with CUPW-Urban and Rural and Suburban Mail Carriers (RSMC). These notices ask the Minister to appoint a conciliator in each negotiation. …
Operational upgrades to enhance your mailing productivity
Mail is vital to the smooth operation of any business. Sending mail in a timely fashion is important because it directly affects cash flow and new business generation as well as the quality of an organization’s relationships with customers, suppliers and employees. The speed and accuracy with which invoices, contracts, …
Minister of Public Services Judy Foote announces independent review of Canada Post
PRESS RELEASE: OTTAWA — The Government of Canada promised Canadians they would receive quality service from Canada Post at a reasonable price. In keeping with this commitment, today I am announcing an independent review of Canada Post. This review supports an informed discussion around Canada Post—a discussion with the public that clearly …
Tory back-to-work legislation ruled unconstitutional
PRESS RELEASE: OTTAWA — Postal workers are cheering today’s ruling that the former Conservative government violated its members’ freedom of association by legislating them back to work on June 26, 2011. “This is a win for workers everywhere,” said Mike Palecek, national president of the Canadian Union of Postal Workers …
High-value direct mail generates huge response for unlikely products
Spray foam insulation gets a sexy makeover; moving big rigs with postcards If you were to ask Betsy Cosper, vice president marketing at Icynene, if direct mail generates excitement for her business, she would say “absolutely. And, who knew this could happen to spray foam?” Cosper, an experienced marketing …
STARS: Soaring to new heights with direct mail
When critically ill and injured patients in Western Canada need emergency care and transport to a hospital, many turn to STARS—the Shock Trauma Air Rescue Society. Operating a fleet of 11 helicopters, STARS has flown more than 30,000 missions in Alberta, Saskatchewan and Manitoba since its founding in 1985. With …
Canada Post files for conciliation
PRESS RELEASE; OTTAWA — Today, Canada Post advised the Canadian Union of Postal Workers (CUPW) that it has filed Notices of Dispute with the Minister of Labour in ongoing negotiations with CUPW-Urban and Rural and Suburban Mail Carriers (RSMC). These notices ask the Minister to appoint a conciliator in each negotiation. …