Direct MailJune 2018 Issue

Getting the most from direct mail campaigns

By Cynthia Reynolds Most marketers know that direct mail is a powerful driver of customer action. But how do you get the most out of it? How do you ensure that you are maximizing its value so that it is working hard to lift your in-store traffic, drive online sales …

Direct MailIndustry News

Canadian Marketing Association’s Do Not Mail Service now hosted by Cover-All

TORONTO–The Canadian Marketing Association (CMA) today announced that Cover-All has taken on the role of managing and hosting CMA’s National Do Not Mail (DNM) list. The DNM list, an integral part of CMA’s offering, allows consumers increased choice for addressed direct mail and enables CMA’s member-companies to respect the preferences …

Content MarketingDirect Mail

The “Best Life” for flyers in Canada

According to several studies, research continues to prove that Canadians love their flyers. Yet within the current distribution model retailers face many barriers including non-targeted delivery, high waste, lack-luster presentation and dwindling newspaper circulation. St. Joseph Communications is launching an exciting, cost-effective delivery model for brands to get their message …

Direct MailE-commerceIndustry Trends

E-commerce sales boosted by direct mail, says 2017 IPC Cross-border E-commerce Shopper Survey

Ottawa–According to the last edition of the IPC Cross-border E-commerce Shopper Survey, half of regular cross-border online consumers have received direct mail from an e-retailer, and 44 percent of these consumers made an online purchase as a result. In the survey, almost 29,000 respondents were asked whether they received direct …

Direct MailLettershopMailing Logistics

2018 Print & Mail Vendor Fair

Plan to attend this Free, All-Inclusive, One-Day Print & Mail Fair Taking place at the Sheraton Parkway North Hotel on April 19, 2018. Register for a seminar and get a bonus. Learn everything you need to improve, enhance and expand your results from marketing campaigns that include all forms of …

Customer Relationship ManagementData AnalyticsDirect MailDisruptive TechnologyEngagement & AnalyticsMarketing AutomationTargeting and Acquisition

New Nielsen program tracks “behaviour in the digital age”

MARKHAM–Today, Nielsen announced the Canadian launch of the Nielsen Connected Partner Program. The Nielsen Connected Partner Program is an industry first solution that helps companies easily connect their network, discover new Connected Partners, and utilize the most robust measurement data in the world. This data ecosystem allows Nielsen Connected Partners to shift from managing and …

Direct MailIn the Mail

Smart targeted direct mail campaign leads to a 578% ROI for Primus

Telecom’s challenge of customer acquisition Primus Canada is the largest independent telecommunications service provider in Canada; it gains its market share with more value through lower rates, rewards and better service. But competing with much larger brands means Primus must work hard to build brand awareness and acquire new customers, …

Direct Mail

Direct mail in the digital age

Retail is rapidly changing—we see it all around us. Amazon is venturing into brick and mortar stores. Big boxes are wading deeper into e-commerce. Online retailers are mailing print catalogs. It seems like everywhere, brands are rethinking their business models and marketing strategies. Direct mail is right in the mix …

Customer CentricityDirect MailIndustry NewsRetail

The Millennial shopper: Deal-savvy and highly engaged

New research by BrandSpark International indicates Millennials may be savvier shoppers than we tend to give them credit for TORONTO — BrandSpark International has released A Consumer’s Path to Savings: The Role of Flyers in Today’s Digital World, a new research report commissioned by Metroland Media probing saving habits among …

Direct MailFundraisingIndustry News

Blakely adds experienced industry veteran in key role

Amy Pawluk has joined fundraising experts Blakely as executive vice president, new business development, a role in which she will be heading Blakely’s US business as well as new business development here in Canada. With more than 20 years of accomplishments in fundraising and marketing, she is a Certified Fundraising …