Lester Wunderman Passes Away at 98
“Father of Direct Marketing” Created a Trillion-Dollar Industry Lester Wunderman, chairman emeritus and founder of Wunderman, the original and largest direct marketing advertising agency, passed away last week in New York of natural causes. He was 98 years old. A trailblazer in the advertising industry, Mr. Wunderman launched a new …
Supremex continues move away from envelopes to packaging
Supremex Announces Plan to Optimize Costs at its Envelope Platform to Further Support Diversification into Packaging MONTREAL–Supremex Inc. the manufacturer and marketer of envelopes and a growing provider of paper-based packaging solutions, today announced a plan to reduce operating expenses at its Canadian envelope operations to improve resource allocation and …
Work Stoppages Causing Serious Harm to Canada’s Small, Medium Businesses Bradbury says
OAKVILLE–With the announcement that the latest global offer is “not good enough”, Direct Response Media Group (DRMG) is calling on the Government of Canada to intervene and end the continued strike uncertainty at Canada Post. “This continued strike action at Canada Post will result in huge losses for small and …
A miracle (marketing) cure
How tailored direct mail and telemarketing revived Mackenzie Health Foundation’s donor programme By Allen Davidov The Mackenzie Health Foundation, which raises funds for Mackenzie Health, the Toronto, Ontario area’s York Region health care provider, was faced with a challenge. Its one-size-fits-all fundraising strategy wasn’t clicking with the community: its annual …
Direct mail still best way to reach out to customers
By Drew Tremblay Over the past few years online technology has had an effect on how we connect in our everyday lives. Whether in communicating with others, buying products and services, banking or being entertained it has changed our thinking. Think about it. We all have monthly payments that come …
Dimensional mail: marketing’s buffet lobster
Why high value direct mail is like good seafood By Seamus Barton Imagine that you are a fly in a buffet. After weaving through swats from annoyed diners you start to notice patterns as they scoop up whatever piques the appetites. People circle about, holding white plates like gold pans …
How a security system supplier maximized its mail marketing programme
Customer segmentation and market sector mapping are key By Jim Green No matter how safe your community is families are always willing to do a little more to get some extra peace of mind. That’s why so many families install alarm systems in their homes, but while they want to …
New Canada Post vision must find right balance
By John Leonard Earlier this year, the federal government put forth some admirable concepts around Canada Post: A new vision focused on serving Canadians; Concrete actions in five areas that provide a new foundation for renewal; and Priorities for implementing renewal. The government review identified various …
Conjoint analysis: The next generation of direct mail testing
By Art Hall My volume is shrinking, my response is eroding and my resources are dwindling with each passing year. How do I keep the test pipeline producing winners against the headwinds of all these economic pressures?” All too often I hear marketers raise these concerns and ask this question. …
How to do direct mail right
By Shelbi Grove Trends come and go, like vine videos and bell bottom jeans â ARBs 34 (30.6) 68 (33.6) 7.9