Direct MailEngagement & Analytics

STARS: Soaring to new heights with direct mail

When critically ill and injured patients in Western Canada need emergency care and transport to a hospital, many turn to STARS—the Shock Trauma Air Rescue Society. Operating a fleet of 11 helicopters, STARS has flown more than 30,000 missions in Alberta, Saskatchewan and Manitoba since its founding in 1985. With …

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Direct MailIndustry News

Canada Post files for conciliation

PRESS RELEASE; OTTAWA — Today, Canada Post advised the Canadian Union of Postal Workers (CUPW) that it has filed Notices of Dispute with the Minister of Labour in ongoing negotiations with CUPW-Urban and Rural and Suburban Mail Carriers (RSMC). These notices ask the Minister to appoint a conciliator in each negotiation. …

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Direct MailIndustry News

Valpak and Direct Response Media Group solidify partnership for long-term growth

Valpak of Canada and DRMG increase savings offered to Canadian consumers PRESS RELEASE: ST. PETERSBURG, Fla. — Today, Valpak of Canada and Direct Response Media Group (DRMG) announced the signing of a Master Franchise Agreement, which gives DRMG full authority to sign new Valpak franchisees within the Canadian market. The …

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Direct MailFundraising

Neuromarketing insights for fundraisers

Direct mail is a fundraising standby, and rightly so. Neuromarketing research suggests that personalized mail is the best medium through which to deliver emotional messages and inspire action. Neuromarketing is the application of neuroscience, a multidisciplinary science devoted to understanding the nervous system, to marketing. It draws on neuroscientific tools …

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Direct MailE-commerceIndustry News

“Unpoppable” Bubble Wrap now available worldwide

Inflatable, on-demand packaging can help companies meet rising e-commerce demand Creates right-sized packages that help reduce freight costs, minimize waste Specially designed cushion bubbles help ensure outstanding product protection PRESS RELEASE: CHARLOTTE, N.C. — Sealed Air Corporation today announced that its “unpoppable” Bubble Wrap® IB protective packaging solution is now …

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Direct MailPrint

Icynene engages architects with high-value direct mail

PRESS RELEASE: In early 2016, Clever Samurai was given a challenge: how do you get Icynene Spray Foam Insulation to be top-of-mind with architects in the U.S. when sourcing for materials? After some head scratching and late night coffees, they came up with an idea. Nothing flashy and crazy, but …

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Direct MailIndustry News

New study suggests going paperless does not save trees

Study commissioned by Two Sides explains why the popular “go paperless – save trees” slogans are misleading and false. PRESS RELEASE: CHICAGO — Today, Two Sides North America released a new study outlining key facts on why paperless initiatives do not save trees. Findings point to mounting evidence that loss of …

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Direct MailIndustry News

Supremex acquires Premiere Envelope

Supremex Inc., a Canadian manufacturer of a wide range of stock and custom envelopes and a growing provider of packaging and specialty products, has acquired all assets of Premier Envelope Ltd. The acquisition includes affiliated operating entities, and an established manufacturer of stock and custom envelopes, operating in Western Canada. …

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Direct MailIndustry NewsRetail

Connected Canadians embrace new trend: Commuter commerce

14% of Canadian commuters are already engaged in this trend and 76% would consider it if mobile shopping options were easily available A new benchmark study from PayPal Canada and Ipsos reveals that Commuter Commerce, a new shopping behaviour where people shop from their mobile phones while on public transport, is …

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Direct MailTargeting and Acquisition

CMBs and their Impact on Direct Mail

By Claire Petite Canada Post’s move to Community Mail Boxes (CMBs) for all Canadians will undermine the inherent value of physical mail – especially advertising mail. I work in advertising and direct mail is my specialty. I spend a lot of time thinking about how effective direct mail is at …

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