Direct MailIndustry NewsPrint

Updates from the National Association of Major Mail Users (NAMMU)

NAMMU establishes new working groups with Canada Post NAMMU and Canada Post have established three ongoing working czommittees. The goal is to improve the competitiveness of the mail channel by focusing on product and process. Initially the committees will be focused on identifying friction points in the mail streams and …

Canada PostDirect MailPrint

Postal Code Targeting Q&A

Janet Brearton and Mike Badour share the story behind Canada Post’s first new mail delivery product in 30 years DM: Congratulations on the launch of Postal Code Targeting (PCT)! What was the impetus for PCT?  How did you perceive the gap in the market and figure out what sort of …

DigitalDirect MailPrint

The future of flyers is digital… and print

There aren’t many universal consumer truths today, but here’s one: consumers love getting a deal. It’s rational, for sure: more money in your pocket. But there’s also a deep emotional connection to the feeling of getting great value. Almost nine in 10 Canadians report feeling proud about finding great value …

Direct MailIn the Mail

Celebrating the best in direct mail

Even in this digital age, some of the most successful and persuasive marketing messages are anchored by direct mail (DM). The reasons are simple: Fused with digital messaging, DM has a unique ability to convince and convert. It can magnify your marketing mix by engaging your customer’s sense of sight, …

Direct MailFundraisingIn the Mail

Canada Post’s lists help Quebec charity increase average donation by 30%

Combining Personalized Mail with sociodemographic data results in a winning campaign for Montreal’s Old Brewery Mission The Old Brewery Mission in Montreal has been on the front lines of the quest to end homelessness for more than 125 years. To continue its work through this century, the storied organization needed …

Direct MailIn the Mail

Direct mail emerges as power channel in the digital age

Combining physicality, data and connectivity is like lightning in a bottle Direct mail is enjoying a renaissance with the nation’s brightest marketing minds, as new neuromarketing research extols the product’s virtues. Canada’s leading marketers actually view direct mail as a triple threat: It is effective on its own, it’s persuasive …

Direct MailIn the MailTargeting and Acquisition

Car dealer’s digital marketing campaign receives major boost from unaddressed direct mail

Sherwood Chevrolet increases new customer leads by 134% with direct mail complementing its digital marketing strategy Saskatoon’s Sherwood Chevrolet had been experiencing good growth since the economic crisis of 2008 but, like all car dealerships, it recognized that brand loyalty fades easily and competition is fierce. Especially since the quality …

Direct MailIndustry NewsRetail

The retail flyer makes a comeback (and other breaking trends retail marketers need to know)

Retail Council of Canada’s totally re-designed and re-considered Retail Marketing Conference on Tuesday April 4th, 2017 at the International Centre in Mississauga, will explore the latest (and most surprising!) trends in retail marketing today TORONTO — This year’s intense day-long conference is designed by retail marketers specifically to give retail marketers …

Canada PostDirect MailIndustry News

Canada Post introduces Postal Code Targeting

OTTAWA — Canada Post is introducing a new Smartmail Marketing solution that allows marketers to target at the postal code level by combining existing customer knowledge with address-level data. With Postal Code Targeting, marketers can target prospects whose demographics most closely resemble their best customers. “Postal Code Targeting is a leading-edge, customer-focused …

Direct MailTargeting and Acquisition

Unaddressed mail as point of first contact prospecting tool

In this ever-changing world, we continue to see new prospecting tools, but there is a staple that many marketers continue to rely on and that is direct mail. Of course, direct mail takes on different forms, ranging from targeted, unaddressed pieces to parcels that demand attention, simply based on size. …