Direct MailE-commerceIndustry NewsPrint

Minister of Public Services Judy Foote announces independent review of Canada Post

PRESS RELEASE: OTTAWA — The Government of Canada promised Canadians they would receive quality service from Canada Post at a reasonable price. In keeping with this commitment, today I am announcing an independent review of Canada Post. This review supports an informed discussion around Canada Post—a discussion with the public that clearly …

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Direct MailE-commerceIndustry News

Tory back-to-work legislation ruled unconstitutional

PRESS RELEASE: OTTAWA — Postal workers are cheering today’s ruling that the former Conservative government violated its members’ freedom of association by legislating them back to work on June 26, 2011. “This is a win for workers everywhere,” said Mike Palecek, national president of the Canadian Union of Postal Workers. …

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Direct MailTargeting and Acquisition

High-value direct mail generates huge response for unlikely products

Spray foam insulation gets a sexy makeover; moving big rigs with postcards   If you were to ask Betsy Cosper, vice president marketing at Icynene, if direct mail generates excitement for her business, she would say “absolutely. And, who knew this could happen to spray foam?” Cosper, an experienced marketing …

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Direct MailEngagement & Analytics

STARS: Soaring to new heights with direct mail

When critically ill and injured patients in Western Canada need emergency care and transport to a hospital, many turn to STARS—the Shock Trauma Air Rescue Society. Operating a fleet of 11 helicopters, STARS has flown more than 30,000 missions in Alberta, Saskatchewan and Manitoba since its founding in 1985. With …

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Direct MailIndustry News

Canada Post files for conciliation

PRESS RELEASE; OTTAWA — Today, Canada Post advised the Canadian Union of Postal Workers (CUPW) that it has filed Notices of Dispute with the Minister of Labour in ongoing negotiations with CUPW-Urban and Rural and Suburban Mail Carriers (RSMC). These notices ask the Minister to appoint a conciliator in each negotiation. …

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Direct MailIndustry News

Valpak and Direct Response Media Group solidify partnership for long-term growth

Valpak of Canada and DRMG increase savings offered to Canadian consumers PRESS RELEASE: ST. PETERSBURG, Fla. — Today, Valpak of Canada and Direct Response Media Group (DRMG) announced the signing of a Master Franchise Agreement, which gives DRMG full authority to sign new Valpak franchisees within the Canadian market. The …

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Direct MailFundraising

Neuromarketing insights for fundraisers

Direct mail is a fundraising standby, and rightly so. Neuromarketing research suggests that personalized mail is the best medium through which to deliver emotional messages and inspire action. Neuromarketing is the application of neuroscience, a multidisciplinary science devoted to understanding the nervous system, to marketing. It draws on neuroscientific tools …

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Direct MailE-commerceIndustry News

“Unpoppable” Bubble Wrap now available worldwide

Inflatable, on-demand packaging can help companies meet rising e-commerce demand Creates right-sized packages that help reduce freight costs, minimize waste Specially designed cushion bubbles help ensure outstanding product protection PRESS RELEASE: CHARLOTTE, N.C. — Sealed Air Corporation today announced that its “unpoppable” Bubble Wrap® IB protective packaging solution is now …

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Direct MailPrint

Icynene engages architects with high-value direct mail

PRESS RELEASE: In early 2016, Clever Samurai was given a challenge: how do you get Icynene Spray Foam Insulation to be top-of-mind with architects in the U.S. when sourcing for materials? After some head scratching and late night coffees, they came up with an idea. Nothing flashy and crazy, but …

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Direct MailIndustry News

New study suggests going paperless does not save trees

Study commissioned by Two Sides explains why the popular “go paperless – save trees” slogans are misleading and false. PRESS RELEASE: CHICAGO — Today, Two Sides North America released a new study outlining key facts on why paperless initiatives do not save trees. Findings point to mounting evidence that loss of …

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