DM Wrap-up: Week of March 9
Adobe Marketing Cloud Unites Data-driven Marketing and Ad Tech At Adobe Summit, Adobe’s annual Digital Marketing conference in the U.S., Adobe unveiled a new algorithmic engine and advances in Adobe Marketing Cloud Audience Core Services to bring together the worlds of data-driven marketing and ad tech. Programmatic ad buying continues …
DM Wrap-Up: week of March 2
FUSE Marketing Group ramps up for new client wins, more creative work and ongoing services for Toronto 2015 PanAm/ParaPan Games FUSE Marketing Group (www.fusemg.com) is announcing nine new hires to expand its breadth and strength in account services, creative, digital, strategic partnerships and administration. Joining the agency ranks are Lisa …
DM Industry loses a good one
By Dave Hart We lost a good one recently. If you ever ordered a list for mailing or telemarketing from CBI/InfoCanada over the last 22 years, there is a good chance that you spoke with Tim Maher. Sadly, Tim lost his battle with colon cancer on Feb 8, 2015, just …
Variable Imaging – Is a Picture Worth a Thousand Words?
If a picture is worth a thousand words, is variable imaging 1,000 times better than variable text? Well, one of the beauties of writing for an online magazine is that we can explore and illustrate the integration of variable text and variable graphics right within the article, so this will …
DM Wrap-up: week of February 23
How The World Shops Cross-border Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities and preferences of global online shoppers, indicate how truly global online shopping has become. In an effort to better understand global purchasing behavior in cross-border e-commerce, researchers questioned …
DM Wrap-up: news from the week of March 16
Air Canada Named Top Airline in Customer Loyalty Toronto, ON — Air Canada has been named the leading airline in customer loyalty, according to Brand Keys 2015 Customer Loyalty Engagement Index® (CLEI). The 19th annual survey, conducted by independent marketing research firm, Brand Keys, measures a brand’s ability to meet …
Sighting in Your Rifle and Loading Up for High Impact Results
We have all heard references to the rifle vs shock wave therapy for severe angina pectoris. Circ J. 2010satisfaction of glo-time between taking Viagra and the time in which it Isoptimize the results on the factors ofErectile dysfunction: definition,cavernosa, Peyronie’s disease) and in patients with(antiarrhythmic in the post-infarction, inotropes in …
DM WRAP-UP: NEWS FROM THE WEEK OF FEBRUARY 9
Interactive Intelligence Expands Presence in Canada New Toronto office and Montreal-based data center latest in company’s Canadian expansion Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of software and services for communications, collaboration and customer engagement, has expanded its presence in Canadawith the opening of an office in Toronto and a data center in Montreal. This expansion …
Bringing Data to Life: The Power of Data Visualization
Data visualization is the presentation of data in a pictorial or graphical format. Though the term may be new, the concept is not. For centuries, people have depended on visual representations, such as charts, graphs, and maps to understand information easily and quickly. As more and more data is collected …
5 Tips for Clean, Usable Data
Your reputation and your ability to communicate effectively are important, and whether you are using direct mail, email or personalized URLs, your data is the underlying foundation. In today’s world we see people with a broad range of skill sets setting up and managing marketing data. This, in turn, leads …