Direct Marketing

MET Fine Printers planning operational expansion MET Fine Printers (MET) today announced its plans to expand its operations through an arrangement with Rhino Print Solutions (Rhino), enabling customers across North America to access a richer selection of print and new media services under the MET brand. The expansion involves select …

The fast-growing influencer marketing platform is making its presence known, with billboards across West Hollywood, Sunset, Melrose, and Beverly Hills, following the opening of its LA office in March. Influicity (http://influicity.com) has officially opened its Los Angeles office to be closer to agencies, studios, and other clients who are increasingly …

Google’s new mobile-friendly algorithm update, which is expected to prioritize mobile-friendly websites in search results, goes into effect on April 21 and digital marketers have mixed views on whether this change will impact their business. To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey …

StoryTeller Streamlines User-Generated Content Integration for Easy, Effective Local TV News Presentations  AccuWeather, Inc., the global leader in weather information and digital media, announces the complete integration of user-generated content (UGC) in StoryTeller®. StoryTeller Interactive Touchscreen Solution by AccuWeather is the revolutionary interactive solution for the entire news presentation with new …

Despite heavy investment, only 11 percent of consumers strongly agree companies are effectively converging digital, mobile, social, and traditional channels Canadian companies are struggling to keep pace with the increasingly “always on” nature of their customers, their greater use of digital channels, and their growing acceptance of non-traditional providers, according …

Once upon a time, direct mail reigned supreme in the world of direct marketing. It was the pre-dawn of the internet and no one could have foreseen the impact that the digital revolution was about to have on advertising and marketing and in particular, on direct mail. Ironically, during the …

New facility provides Canadian customers with local SoftLayer cloud services while keeping data in country Continuing to expand its cloud-computing footprint in North America, IBM has announced the opening of its newest SoftLayer cloud center in Drummondville, just outside of Montréal, Québec, Canada. This is IBM’s second cloud center in the country, which …

Customer, Serve Thy Self: New Study Reveals Millennials’ Desire for Self Service, Digital Interaction to Change Customer Service Forever Fifty-five percent of Millennials say that their customer service expectations have increased over the last three years, more than half have stopped doing business with at least one company because of …

Environics Analytics releases new PRIZM5 segmentation system Environics Analytics (EA) today announced the upcoming launch of the third generation of its popular segmentation system, PRIZM5, reflecting the latest evolution in Canada’s lifestyles and values. The new system, to be released on March 30, classifies Canadians into 68 distinct lifestyle types …

Social Networking Behaviours Vary Across Generations with Trailing Millennials Demonstrating Highest Levels of Brand Engagement FOMO, YOLO, ‘Shipping’ – with the introduction of newer technologies, media platforms, and a younger generation of consumers keen to use them, comes a new lexicon of language and the total of the population.Evil survey.preferences, …