Changes to the marketing industry create new opportunities for agencies to redefine their role, says Deloitte
New survey finds gaps between what marketers need and what agencies are delivering Marketing functions have changed significantly over the last five years leaving a gap between what marketers need and what is delivered, according to Deloitte’s Relationship Reset: Chief Marketing Officer (CMO) Survey released today at FFWD Advertising and …
Teradata Global Survey: 90 percent of marketers say individualized marketing is the future
Twice as many companies now have strategic data-driven marketing initiatives than in 2013 Teradata Corp. today published the Teradata 2015 Global Data-Driven Marketing Survey, an international study into trends surrounding data-driven marketing adoption and enterprise business value. The new study is a sequel to similar research Teradata Marketing Applications conducted …
Marketing with newsletters
Back in the 90’s it was a cumbersome process trying to get a Publications Mail agreement. Then one day – BOOM – virtually anything could be a “pub” (Publications Mail). The word of the day was, “If it looks like a pub, smells like a pub, it is a pub” …
Environics Analytics acquires the business and assets of SM Research
Toronto, January 20, 2015 — Environics Analytics (EA) announced today that it has acquired the business and assets of Sampling Modelling & Research Technologies Inc. (SM Research). Under terms of the agreement, SM Research will continue offering its longstanding services in targeted sample and data hygiene. The SM Research team …
The power of ‘like’
FUNDRAISING SUPPLEMENT | How fundraisers can use Facebook to reach more people and make money. By Taslim Somani Facebook celebrated its 10th birthday this year and in the past 10 years we’ve all been witness to a sea of change in how we communicate with each other and what we say. …
The new reality – using direct mail to enhance your email programs in the CASL era
TARGETING & ACQUISITION | The new reality – using direct mail to enhance your email programs in the CASL era By Dave Ward It might be an understatement to say that email has become a powerful marketing tool. In the mid-to-late nineties, text-based email was plain and rather boring. But …
Big challenges, big opportunities
TARGETING & ACQUISITION | Big challenges, big opportunities CASL and Canada’s business list industry By Steve Slaunwhite You’re a marketer, not a spammer. You want to continue to reach your target market via email, but – through no fault of your own – CASL issues have decimated your lists …
Direct mail is alive and well
TARGETING & ACQUISITION | Direct mail is alive and well Images: noble-insurance-house-summer.tif; noble-insurance-house-winter.tif Direct mail is alive and well Perhaps working better for some than others By Dave Ward Direct mail is not dead, the tombstone has not been erected and the eulogy is far from being written. Yet, some …
Improving your single most important analytic
TARGETING & ANALYTICS | Improving your single most important analytic The importance of customer segmentation to business strategy By Brian Jones Segmentation in its simplest form is about putting customers into “like” groups. It’s truly one of the most powerful analytics. At the core of its strength is its ability …
Retail Logistics 2.0
OPERATIONS & LOGISTICS | Retail Logistics 2.0 Powering the omni channel shopping experience By Stuart Pearson Advances in mobile commerce and point of sale technology fueled by a growing consumer demand for access to retail “anywhere” present both significant opportunities and significant challenges for retailers of all sizes. New technology …