Consumers First Hear About New Retailers Through Friends, Family
Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the first time they hear about a retailer they’ve never purchased from is through friends and family, according to a new study by Yes Marketing. In “The Retail Shopper’s Journey to …
Whitepages Pro Spins Off, Becomes Ekata
Ekata’s Digital Identity Verification APIs Improve Predictability of Good Transactions Whitepages Pro, the leader in global digital identity verification data, today announced that it is spinning off its B2B business from the US-focused direct-to-consumer operations of Whitepages.com. Whitepages Pro will change its name to Ekata to better differentiate the company’s …
And the Effie Canada Winners Are….
The Effie Brings Canadian Communications Marketing to a Bigger, Better, Global Stage By Scott Knox, President and CEO, the Institute of Communications Agencies (ICA) Beginning in 1993, the best work of Canadian marketing and communications agencies was traditionally celebrated through the Cassie awards. While these awards certainly put a spotlight …
Fintech leader PayBright launches EnStream mobile verification
EnStream, the digital identity and device authentication joint venture of Canada’s national mobile network operators, and PayBright, a payments platform that offers merchants and consumers instant financing options, have partnered to advance PayBright’s client identity verification and authentication capabilities. “We bring Canadians a better way to pay through instant financing …
SickKids-Caribbean Initiative gets new $1 million donation from Scotiabank
TORONTO–At the Beyond Boundless event in support of the SickKids Herbie Fund, Scotiabank announced a new $1 million donation to support Phase Two of the SickKids-Caribbean Initiative, a project with a goal of helping to build a sustainable program to diagnose and treat paediatric cancer and serious blood disorders in …
Stephen Thomas Ltd Appoints Maytal Kowalski as Director, Digital Strategy
Second City, Toronto Symphony Orchestra digital marketing veteran to guide digital strategy for ST’s non-profit client roster TORONTO–Stephen Thomas Ltd (ST) has appointed Maytal Kowalski as its new Director, Digital Strategy. In her new role, Kowalski will act as a digital subject matter expert on ST’s Strategic Services team and …
Canadians care greatly about buying experience–PwC Survey
PwC Canada’s Consumer insights survey: The experience is pertinent to Canadian consumers ● Only 20% are likely to purchase groceries online in the next 12 months; ● 46% suggest they are comfortable accessing health care products or services online ; ● 31% of respondents aged 25-34 are planning to buy smart home appliances …
Government Responds to Auditor General report on Taxation of E-Commerce
OTTAWA–Following the tabling of the 2019 Spring Reports of the Auditor General of Canada, the Honourable Diane Lebouthillier, Minister of National Revenue, and the Honourable Ralph Goodale, Minister of Public Safety and Emergency Preparedness, issued the following statement in response to Report 3 entitled “Taxation of E-Commerce,” which included two …
Fewer than half of Canadian businesses are equipped to recover their reputation in a crisis
Study uncovers a notable gap between awareness of reputation risks and robust issues and crisis management TORONTO–The majority of Canadian companies say they aren’t adequately prepared to recover their reputation in the aftermath of a crisis, a volatile and complex situation that interferes with an organization’s ability to carry on …
Firm Aims to Make Pre-GDPR Data Legal, Compliant
Security leader offers the first and only software solution for companies to transform illegal pre-GDPR data while retaining full analytical, AI and machine learning potential NEW YORK–Anonos, the global leader in data risk management, security and privacy, today launched its SaveYourData software solution, designed to allow companies operating under the …