Bringing successful new tools to more fundraisers and marketers

AURORA– Prime Data is excited to welcome Jim Wisner to its team as Vice-President, Business Development. Jim is highly respected in the printing and direct marketing industries. He works with clients across almost every vertical, from NFPs, Financial, Consumer Goods and Services, Teclo and Tech. Jim stands out for his understanding of how direct mail fits in as a channel in the changing digital marketing landscape.

“Jim’s got that rare gift, the ability to see marketing communications from a thousand feet, but also understand the details,” says Steve Falk, President of Prime Data. “He’s the right person to share the benefits of our new automated direct mail services. We’re excited for him to scale up our list of successful clients who add these new strategies to their marketing stack.”

“I’m inspired by Prime Data’s unique approach to marketing challenges,” Wisner says. “Now I have a new, industry-leading approach to offer my clients. I can’t wait to share these benefits. It leverages the value of immediacy and automation to send the fastest, most personalized and valuable mail I know of”.

As well as developing some of North America’s most successful direct marketing strategies, Jim’s taken a leadership role for over 25 years in Direct Marketing Association of Canada and been active in National Association of Major Mail Users (NAMMU), the Canadian Marketing Association (CMA) and the U.S. Direct Marketing Association (DMA).

Prime Data, a proud winner of a 2019 Employee Recommended Workplace Award, has been providing data-driven marketing solutions for over 20 years. We help companies increase revenue, and fundraisers raise more money, using their client and donor data.

They get better results because we help them to deliver the best messages at the right time. In an ironic twist, our secret weapon is personalized printed mail delivered to homes, around the globe, using an approach that takes the best aspects of digital marketing and gives it the power of physical mail to deliver amazing results. Visit for more information.

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Lloydmedia, Inc is based in Markham, Ontario, Canada, and is a multi-platform media company which delivers a total audience of more than 100,000 readers across four national magazines, three industry directories, and a range of events and online marketing.