Direct Marketing

Expanded MHOL program launching for 2019/20 Toronto–The Toronto chapter of the American Marketing Association (AMA Toronto), a not-for-profit community of volunteer marketers, is rebooting Canada’s Marketing Hall of Legends (MHOL) to better honour the industry’s most outstanding leaders and build business excellence within the profession. The association, is launching an …

Larger percentage of GDP and more employees, but community organizations showing declines New data about the charitable and nonprofit sector by Statistics Canada shows that charities and nonprofits accounted for 8.5% of Canada’s Gross Domestic Product (GDP) in 2017. This is equivalent to $169.2 billion of value added to the …

Supports Smart Business Decisions; New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of …

Investment expands 777’s presence in the aviation sector, while enabling Air Black Box to broaden its travel connection capabilities for global airlines, airports and other travel brands Air Black Box—the first global travel technology company founded to solve the complexities of cross-selling products and services within the aviation sector—has been …

Posera and PAX Announce U.S. Partnership PAX Technology Inc.  a leading international supplier of secure electronic payment terminal hardware and transactional software services, and Toronto-based Posera Ltd., a leading provider of software solutions for the hospitality industry, announce today that PAX’s Android payment terminals will be available in the U.S …

Birks  signs on with Flexiti’s Private Label Credit Card TORONTO– Birks Group has launched its online financing solution, modernizing consumer lending for its customers across Canada, by adopting Flexiti Financial’s private label, point-of-sale consumer financing solution for retailers. The online offering complements Flexiti’s in-store financing which was implemented last year …

Statement from Minister of Public Services and Procurement and Accessibility Carla Qualtrough on New President and Chief Executive Officer of Canada Post Corporation GATINEAU, QC–As Minister responsible for the Canada Post Corporation, I am pleased to announce today the appointment of Doug Ettinger for a four-year term as President and …

Aite Group Assessment Highlights Melissa’s Approach to Verify Identity at Onboarding, Complementing Industry Mandate for Easy, Frictionless Banking Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of “Identity Verification: Successful Strategies to Minimize False Positives and Risk,” a new report commissioned by …

CHARLOTTETOWN–iWave has added their new Insights feature, which helps nonprofits segment their database and uncover major gift prospects by analyzing an individual’s donation history with the specific organization as well as wealth and philanthropic indicators within iWave’s database. A common challenge for many nonprofits is their database contains thousands of …

New cards usher in enhanced travel benefits, exciting new offers for savvy travellers TORONTO–American Express Canada and Marriott International, Inc. announced updates to the current Starwood Preferred Guest American Express Cobrand Credit Card portfolio following the recent unveiling of Marriott’s new travel program, Marriott Bonvoy. The Starwood Preferred Guest Credit …