How Canadians Are Unique, What it Means for Segmentation
By Bryan Segal Today there is a wealth of advanced audience segmentation available that allows marketers to zero in on the most relevant potential customers. Utilizing advanced data leads to insights on your audiences and being able to bring those to fruition in your actual campaigns only drives success at …
Delivering Personalization at Scale
By David Yee Understanding the customer’s needs and behaviours, and pairing it with the right content, delivery channel and message, dramatically increases the odds the content will pique their interest. So, with technology playing a greater role in understanding consumer behaviour, it’s worth asking why so many brands still rely …
Decoding the Future: Interview with Mitch Joel
Interview with Mitch Joel By Stephen Shaw Mitch Joel is one of Canada’s foremost experts on digital marketing and a renowned podcaster, speaker and author. Just when most traditional companies are getting used to the idea of doing business digitally, a new wave of technology is coming that will put …
Customer Support Needs Video Too
By Sean Gordon The constantly shifting pace of communication requires companies to regularly explore new and creative ways of transforming their customer service experience. Using video is an absolute must in delivering the kind of service, including support, that customers will latch onto and continue coming back for. Fortunately, it’s …
How to Stand Out from the Crowd
By Kevin Deveau Standing out from the crowd is more important than ever for businesses. Market saturation, rising customer expectations, increased competition and growing regulatory requirements are motivating businesses to identify areas where they can improve on their customer engagement. Being able to directly market to customers, and provide them …
Unions come together in support of gig workers
Gig Workers Making History Together TORONTO–Hearings continued in Toronto today in which the results could be a defining moment for gig economy workers in Canada. The misclassification of gig workers as independent contractors instead of dependent contractors or employees is being fought by Foodora couriers at the Ontario Labour Relations …
Aviva Canada, Parachute, Canada partner up to make Canadian school zones safer
New Aviva Canada survey finds that, in the last year, 37% of parents have witnessed a car collision or near miss in a school zone, and over 70% of those involved a child TORONTO–Aviva Canada and Parachute, a Canada’s national charity dedicated to injury prevention, have partnered up through their …
Continuing the tradition of making mail merrier
Mailers can choose from a number of designs to dress up their holiday cards and letters. OTTAWA–For more than five decades, Canadians have enjoyed the opportunity to dress up their December holiday mail with festive stamps. This year, Canada Post continues the tradition – and mailers can choose stamps depicting …
Environics Analytics Partners with Connected Interactive for Digital Execution
Unique Data, Analytics Insights and Segmentation Now Available for Digital Audience Targeting TORONTO–Environics Analytics has partnered with Connected Interactive to extend its data-driven insights into their digital ecosystem. Recognizing that organizations are seeking to leverage data and analytics consistently across traditional and digital media, EA has made a number of …
Amazon Business, Business Prime Launch for Canada
Amazon Business brings the shopping experience customers enjoy on Amazon to Canadian business customers, from sole proprietors to enterprises, with the procurement features needed to save time and money Amazon Canada now offers Amazon Business (www.amazon.ca/business) and Business Prime (www.amazon.ca/businessprime) for Canadian business customers of all sizes. Companies can now …