CAMBRIDGE, UK–Third Light has released a significant update to its digital asset management (DAM) software, Chorus, to deliver a complete collaborative DAM solution for creative teams. The update includes groundbreaking features designed to connect teams working remotely and facilitate collaborative project cooperation.

“This is more than an update;  we almost think of this as a new product,” explained Third Light’s founder and managing director Michael Wells. “Even if global working arrangements weren’t changing the way they have this year, the effect Chorus will have on how people do creative work will be nothing short of transformative.

“Traditional digital asset management systems are driven by the files, but we designed Chorus with people front of mind, developing functionality that connects them to each other and mirrors the workflows they already use to create and share media.”

Long before current events distributed everyone between home and office, the team at Third Light studied how marketers and creative teams shape and use digital media. It was clear that management tasks consume time that could have otherwise been spent on specialist work such as planning, downloading, editing, gathering feedback and uploading.

As a result, in this Chorus update, Third Light incorporates three key new features:

  • The Project Sync app, which synchronizes files between the media library and users’ desktops, allowing them to be used seamlessly with Adobe design and production software, without using plugins;
  • File-by-file comments and reactionsthat allow teams to collaborate within the system, give feedback, post quick reactions via emoji and tag in other users, right next to the work itself; and
  • Detailed activity reportsthat provide business intelligence to project owners and IT teams.

With this update, Chorus now provides a suite of next-generation features that, when used together, connect team members and drive creative projects-in-progress. File management tasks related to the DAM are connected to users’ desktop computers, thereby freeing time and allowing teams to create and deliver their core roles.

“When we first started exploring designs to support work-in-progress, the combination of shared project folders, file syncing and comments stood out as a perfect solution for a next-generation DAM system: simple, powerful and flexible enough to fit into any workflow,” explained head of design Sam Phillips.

The update has been the result of extensive research and consultation with a wide range of product users, with each step being tested in real-life scenarios and the product honed to reflect the findings.

“I’m so proud that we can finally share the hard work of Third Light’s product teams with the people they created Chorus for,” added Wells.

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