Premiere Award Winners
MARKETER OF THE YEAR PRESENTED BY IGM FINANCIAL The Marketer of the Year award celebrates someone who has not only made a major contribution to our country’s economy but has also become a key contributor in driving a Canadian brand right onto the global stage. The Lifetime Achievement Award celebrates …
Volkswagen Canada, YWCA Metro Vancouver named top winners at 2021 CMA Awards Show
Volkswagen Canada, in partnership with TYPE1 (TAXI + Wunderman Thompson), and YWCA Metro Vancouver, in partnership with Rethink, were among the top winners at the Canadian Marketing Association (CMA) Virtual Awards Ceremony this evening. In a demonstration of the strength of the marketing sector, award entries were up by well …
Four Digital Infrastructure Predictions Defining Your Organizational Future
How hybrid multicloud, AI/ML, security, sustainability will impact the digital landscape By Milind Wagle and Andrew Eppich Today’s CIOs—from all types of companies—are on an accelerated digital transformation journey. They realize their ability to dynamically deploy and consume the right digital infrastructure, securely and sustainably, will be the primary basis …
The Golden Record: An Interview with David Raab, Founder of the CDP Institute
By Stephen Shaw A single source of the truth — a 360-degree view of the customer — a “unified profile” — the “golden record”. Call it what you will, it remains a utopian vision for most organizations, despite a massive investment over the past decade in building intricate, cloud-based enterprise …
Zenith’s Latest Ad Spend Forecast Shows the Continued Rise of Social Media. But is that good for marketing?
By Jonathan Barnard The global ad market will continue its recovery from the 2020 downturn with 9.1 percent growth in 2022, after 15.6 percent growth in 2021, according to Zenith’s Advertising Expenditure Forecasts report. Global adspend will expand by 5.7 percent in 2023 and 7.4 percent in 2024, with brands …
Creating Hyper-Personalized Financial Services in the Age of Data
By Reg Marrinier The global pandemic has accelerated the rise of the digital economy, driving financial institutions to continuously contemplate the next big innovation to differentiate their service offerings. With huge stores of transactional data and client histories, financial institutions need to activate the value of data assets if they …
Why Purchase Details are Key to Unlocking a New World of Customer Engagement
By Jason Howard Who hasn’t looked at their bank statement at one point and thought, “wait a minute, what’s this transaction again?” And often, there isn’t enough information on our digital bank statements to help us make sense of our purchase history. In most cases though, these confusing statement descriptors …
Why Infrastructure is Crucial to Accelerating Canadian Retail’s Post-COVID Digital Transformation
By Andrew Eppich Many of the retailers that persevered during COVID learned how to conduct business online but many still overlook the digital infrastructure the apps powering their online sales need to perform their best. Since 2020, the COVID-19 pandemic has accelerated the Canadian retail industry’s digital transformation as consumers …
No More Business as Usual When You Double Down on Remote Sales
By Doug Seaberg Enterprise change comes slowly. Could perfecting remote sales processes help speed it up? The enterprise sales cycle is typically measured in months, if not years. Products and services are often complex, and when you’re helping companies automate their vendor payments like I am, you’ll end up working …
Six Consumer Archetypes You Need to Understand as We Navigate the Future
By Helen Androlia “In these uncertain times…” How quickly we became tired of these words that were meant to reassure. COVID-19 was a new exercise in how marketing professionals extend empathy and relevance in a world with infinitely more than just client challenges on our minds. There are high-level archetypes …