Direct Marketing

By Scott Thaler Diversity, Equity and Inclusion (DEI) have been the latest buzzwords in the corporate world, and several companies are implementing calls to action, suggesting that it’s important to showcase diversity now more than ever. What seems to be missing is an understanding that DEI is not a trend; …

By Staff The latest release from Environics Analytics is a breakthrough product which captures up-to-date visitors and visits to thousands of mobile apps and websites to support organizations in identifying trends, targeting across channels and keeping an eye on the competition. These data are updated weekly and available for standard …

OTTAWA – As the Canada Post Community Foundation launches its 2021 fundraising campaign, 100 organizations across the country have been informed they will receive much-needed funding to support their efforts to improve the lives of Canadian children and youth. Support for grassroots organizations and Indigenous youth A total of $1.2 …

NEW YORK, NY–The Union des Vins Doux de Bordeaux says Canada will be a key focus market for the next three years in light of their participation within “The Charming Taste of Europe“, a communication program to promote its wines and territory in conjunction with other exquisite European products, such …

TORONTO, ON — Achievers, the progressive choice for employee voice and recognition solutions, announced a new Achievers Employee Experience Platform — a connected ecosystem of products and integrations that power a relevant and agile employee experience strategy — at its annual user conference, Achievers Customer Experience (ACE). For today’s workforce, the employee …

TORONTO, ON–National Awards Ceremony on Sept. 23. Gold, silver and bronze award winners were revealed during the annual event, which celebrates the best work in Canadian public relations and communications, on the final day of the 2021 CPRS National virtual conference, Cultivate 2021. A record number of award recipients were …

TORONTO, ON–Drone Delivery Canada Corp. has successfully completed further testing of the Condor drone at the Foremost UAS Test Range, in Foremost, Alberta, Canada. The company says the tests related to cold-weather performance, wind performance, cargo-area temperature profiles, long-duration flight testing, aircraft attitude and position controller tuning, autonomy, and autonomous …

MONTREAL, QC–Air Canada recently launched its Aeroplan program, which includes a new web and mobile digital experience designed and built in partnership with IBM. IBM iX, the business design arm of IBM Services, began this project with Air Canada in February 2020. With a combined team of IBM designers, developers …

TORONTO, ON–Moneris has enhanced its Offlinx marketing analytics tool with the introduction of the Campaign-Specific Analysis (CSA) feature.  Marketers taking advantage of Offlinx’s powerful attribution methods will now have a new tool to help identify which online campaigns were most effective, where they were most effective and how many sales …

TORONTO, ON—Cross-border eCommerce, particularly returns promises to be easier as a result of a new agreement between PUDO and Frontier Distributing of Fort Erie, ON and Buffalo, NY. It will utilize Frontier’s warehouse space and customs-clearing expertise to expedite eCommerce parcel traffic, most particularly returns, crossing the Canada-U.S. border in …