Award: Gold
Campaign: Bake it Forward
Client: Gay Lea Foods Co-op
Agency: Chalkboard Marketing

Bake it Forward facilitated real human connections during a holidays season when so many connections were lost. Gay Lea delivered custom baking kits to random households throughout the GTA. Each kit had everything needed to bake a giant cookie, decorate it with a special message, and then bake it forward by giving it to someone else.

Award: Silver
Campaign: Because Someone Gave Monthly
Client: SickKids Foundation
Agency: Cossette

Award: Bronze
Campaign: Walmart Rewards™ World Mastercard® Launch
Client: Duo Bank of Canada
Agency: Lulu Marketing Communications Inc.


Award: Gold
Campaign: Ladies, Rule the Road
Client: BRP Cam-Am On-Road
Agency: Touché! & Anomaly

For centuries, the industry’s positioning has been as an experience provider for men. Can-Am On-Road created a new social digital safe space for women: the Women of On-Road. This initiative was built to promote equal on-road opportunities for women. The program contributed to an increase of 15 percent in women sales YOY, turning the industry upside down!

Award: Silver
Campaign: Dealerships Done Digital
Client: Volkswagen
Agency: Touché!

Award: Bronze
Campaign: Timberland GreenStride™
Client: Timberland Canada
Agency: King Ursa


Award: Gold
Campaign: SEEK More | Découvrons-NOUS
Client: MADE | NOUS Canada Media Fund
Agency: 123w, Torque Strategies, Bensimon Byrne

SEEK MORE and DÉCOUVRONS NOUS launched across Canada with 6 ambassadors reflecting the diversity of our country, its people and creative talent. From Simu Liu, star of Marvel’s Shang-Chi and the Legend of the Ten Rings, to Mélissa Bédard, star of Quebec fan-favourite, M’entends-tu? Presented by MADE | NOUS, the campaign proved the desire to see oneself reflected onscreen is universal.

Award: Silver
Campaign: Said Before
Client: Scotiabank
Agency: Bensimon Byrne

Award: Bronze
Campaign: ICCRC Fraud Prevention Month
Client: The Immigration Consultants of Canada Regulatory Council (ICCRC)
Agency: Maple Diversity Communications Inc.


Award: Gold
Campaign: Women. Fast Forward
Client: EY Canada
Agency: Brand, Marketing and Communications, EY Canada

EY’s Women Fast Forward program turned purpose into progress with an omnichannel brand and content initiative that advocated for diversity and change. Transcending B2B to B2H, the program amplified the voices of women and allies to inspire Canadian businesses and professionals to take action and drive meaningful progress towards gender-parity.

Award: Silver
Campaign: ETF Campaign
Client: Mackenzie Investments
Agency: Oliver Agency (primary), IGM Financial Creative Services

Award: Bronze
Campaign: Road to Recovery
Client: BMO
Agency: FCB

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Lloydmedia, Inc is based in Markham, Ontario, Canada, and is a multi-platform media company which delivers a total audience of more than 100,000 readers across four national magazines, three industry directories, and a range of events and online marketing.