By Paula Bernardino
We are proud to celebrate the 2021 Silver Leaf Award winners, recognizing outstanding professional communications. Of the 157 entries submitted, 57 are being honoured with a Silver Leaf Award this year – 26 with an Award of Excellence and 31 with an Award of Merit.
Winners span over twenty categories, including brand communications, internal communications, government relations, special events, and two new categories: diversity and inclusion, and COVID-19 response & recovery management and communication.
IABC Canada represents more than 3,100 members served by 14 chapters divided into two regions. The Canada Western Region serves members in Manitoba, Saskatchewan, Alberta and British Columbia. The Canada Eastern Region serves members in Ontario, Quebec, New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador. Through co-operation between the two regions, IABC Canada offers national programs targeted to communication professionals, including the Silver Leaf Awards, the Master Communicator Award, and Canadian conferences and speakers tours.
Here are the Awards of Excellence Winners. Please check our website for a full list of categories and awards of merit winners.
About IABC Canada
IABC Canada represents more than 3,100 members served by 14 chapters divided into two regions. The Canada Western Region serves members in Manitoba, Saskatchewan, Alberta and British Columbia. The Canada Eastern Region serves members in Ontario, Quebec, New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador.
Through co-operation between the two regions, IABC Canada offers national programs targeted to communication professionals, including the Silver Leaf Awards, the Master Communicator Award, and Canadian conferences and speakers tours.
Paula Bernardino, Chair, IABC Canada East Region Board
Category 2: Internal Communication Measurement
Awards of Excellence
2020 Renaissance Magazine Readership Study
RTOERO – Sylvia Link MC APR, ABC, Stefanie Martin CMP, Kayla McKenzie, Danielle Norris; Research and Evaluation Consulting, Inc. – Sidiq Ali
RTOERO, Toronto, ON
Chapter: Toronto
Category 13: Government Relations
Awards of Excellence
Campaign for Local Journalism
Mirko Petricevic, Chuck Howitt, Carolyn McCleod-McCarthy and others
ink-stainedwretches.org, Waterloo, ON
Chapter :Waterloo
Save Eye Care
Kim Blanchette, Daniel Tisch, Roanne Argyle, Kyla Best, Patrick Thoburn, Whitney Siemens, Brendan Crosby, Terri McBay, Louis Payette, Amy Gingerich, Justin Brown, Doug Derabbie, Dr. Sheldon Salaba, Brittany Bow, Emily Wright
Argyle & OAO, Toronto, ON
Chapter: Toronto
The Museum of Outdated Technology
Tracey Bochner Insurance Bureau of Canada
Paradigm, Toronto, ON
Chapter: Toronto
Category 17: Advertising Campaigns
Awards of Excellence
Alectra Utilities 2020 Paperless Ebilling Campaign
Blair Peberdy, Chris Wray, John Friesen, Lori Gariepy, Lee Dapp, Daloris Grohman, Amber Azarcon, Rachel Bertone
Alectra Utilities Corporation, Toronto, ON
Chapter: Toronto
Category 22B: COVID-19 Response & Recovery Management and Communication
Awards of Excellence
Continuity of Essential Health Services during COVID-19 Pandemic
Laura Goncalves, Michele Martin
London Health Sciences Centre, London, ON
Chapter: London
Engaging Young Adults as Volunteer Health Influencers to Improve Uptake of COVID-19 Safety
Larisa Saunders
Fraser Health, Surrey, BC
Chapter: BC
GoodLife @ Home & The GoodLife Standard
GoodLife: Dayna Ashame, Lauren Avery, Jacob Dearlove, Holly Dunn, Jonathan Fagg, Eric Flockhart, Richelle Lowry, Krista Maling, Adam Roberts, Skye Nicholson-Smith; Edelman: Nora Hickey, Leilah Ambrose, Sarah Attia, Thomas Blackmore, Riannon John, Victoria Jordan, Billy Korekiyo, James Lachno, Peter McIntyre, Caroline Murphy, Sophie Nadeau, Lindsay Page, Alexis Redmond, Meg Robertson, Josh Sam, Jenn Sintime, Matthew Smith, Tamara Sulliman, Greg Vanier, Maggie Waymark, Carly Wiseman, Jeremy Wittet
Edelman Canada & GoodLife, Toronto, ON
Chapter: Toronto
Mississauga’s COVID-19 Response – Keeping the City Safe with Collaborative, Credible, Consistent, Citizen-Focused Communication
Irene McCutcheon
City of Mississauga, Toronto, ON
Chapter: Toronto
Planet Fitness: United We Move
Cole Douglas, Apex Public Relations, Toronto, ON
Chapter: Toronto
U of T Engineering COVID-19 Response, Recovery & Retention
Marit Mitchell, Shilpa Gantotti, Adrian So, Tyler Irving, Fahad Pinto, Roberta Baker, Liz Do, Daria Perevezentsev, Tristan McGuirk
University of Toronto, Faculty of Applied Science & Engineering, Engineering Strategic Communications, Toronto, ON
Chapter: Toronto
Category 24: Non-profit Campaigns
Awards of Excellence
The Kitchen Memories Project
Kim Blanchette, Caroline De Silva, Daniel Tisch, Stephanie Lascia, Marlee Socket, Whitney Siemens, Christian Kent
Argyle and Lighthouse, Toronto, ON
Chapter: Toronto
The Toker 2.0
Kaitlyn Allen, Peter Glazier, Rose Phillip, Peter Schreier – Lung Health Foundation. Nora Hickey, Leilah Ambrose, Jason Barg, Nirmala Bahall, Fabricio Bedoya, Cara Collins, Jennifer Cook, Oksana Davydenko, Lisa Flynn, Magdalena Gizicki, Hira Gomes, Dominika Grzesik, Lucy Hopkins, Meriem Idrissi Kaitouni, Leah Jenkins, Traci Klassen, Amanda Lazarovitz, Natalie Legault, Jordan Markowski, Caroline Murphy, Lauren Neate, Alannah Nugent, Mandip Rai, Jessica Schwartz, Ava Shafman, Andrew Simon, Harmeet Singh, Tamara Sulliman, Scott Tavener, Corina Thibeault, Joanna Wilson – Edelman
Lung Health Foundation with Edelman, Toronto, ON
Chapter: Toronto
Category 25: Brand Communication
Awards of Excellence
Tahltan Central Government Brand Identity – A Beacon to Future Generations
Gordon Infanti & Rod Roodenburg
Tahltan Central Government / Roodenberg Design Consultants
Dease Lake, BC
Chapter: BC
Category 31: Internal Communication Training
Awards of Excellence
Create & Communicate Workshop
Stefanie Martin, Sylvia Link, Danielle Norris, Kayla McKenzie
RTOERO, Burlington, ON
Chapter: Toronto
Category 36: Digital Communication Vehicles
Awards of Excellence
Rural Health Beat
Jonathan Koch, Lorena Franchuk, Tana Findlay, Bernard C. Anderson, Bobby Jones, Rebekah Seidel, Alicia Fox, RhPAP freelance contributors including Lesley Allan, Britton Ledingham, David Olinger, Meagan Williams
Rural Health Professions Action Plan, Edmonton, AB
Chapter: Edmonton
Category 37: Digital Communication Channels
Awards of Excellence
Protect Our Elders
Shani Gwin, Robyn Ferguson, Shawna Kay Thomas, Rolando Inzunza, Jill McKenzie, Cole Buhler, Stephanie Joe, Desiree Labelle, Fafali Mawutor, Allison Duck Chief, Emma DeCoteau, Melaina Goos, Cameron Bunney
pipikwan pêhtâkwan, Edmonton, AB
Chapter: Edmonton
Shining a Light on the New Intranet – theBeacon
Adele Ward, Teri Buckley
connectFirst Credit Union, Calgary, AB
Chapter: Calgary
Category 38: Audio Visual
Awards of Excellence
CCCA – The Humble Box Series
Chris Torbay, TORBAY; Angle Media Group; Digital Media Company; Allen Kirkpatrick, CCCA; Lauren Joakim, Smithcom; Gabrielle Poirier, Smithcom
CCCA, Toronto, ON
Chapter: Toronto
Markham Facilities Reopen During COVID-19
Michael Blackburn, Andrea Berry, Cyrus Mavalwala & Ernesta Rossi
City of Markham & Advantis Communications, Toronto, ON
Chapter: Toronto
The Not So Distant Future
Moh Elshamy, Matthew Gresiuk, Scott Winder, Jordan Bloemen, Nancy Biamonte, Matthias Smale, Jeff Khounthavong
Sticks & Stones, Edmonton, AB
Chapter: Edmonton
Category 42: Special Events – Internal
Awards of Excellence
2020 President’s Breakfast
Megan Zinn, Dave Schwartz, Elaine Gamble, Kathy Nahwegahbow, Julia Westelaken, Joanna Dales, Brandy Huxley, Cory Downing
Fanshawe College, London, ON
Chapter: London
Coastal Community’s Spark Summit
Olivia Lyle
Coastal Community Credit Union, Nanaimo, BC
Connecting with Our New Brand – connectFirst Brand Launch
Erin Dalton, Teri Buckley
connectFirst Credit Union, Calgary, AB
Chapter: Calgary
Category 43: Special Events – External
Awards of Excellence
Mocktail Week
Kim Blanchette, Laura Ellis, Mariah Baldwin, Whitney Siemens, Dani Boily, Dan Tisch, Vini Machado, Christian Kent, Dylan Bekkering, Sean Snowden
Argyle & MBLL, Toronto, ON
Chapter: Toronto
Category 47: Writing
Awards of Excellence
Building on a Promise – Concert Properties at 40 Years
Jennifer Wah, John Corry, Brandon Brind
Forwards Communication Inc., North Vancouver, BC
Chapter: BC
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