Direct Mail Power: A Legendary Canadian Company Thrives
By Michael Brooke In 2021, Parker Printing and Pad celebrated its 75th anniversary. For many decades, the company was satisfied being a small and reliable printer. According to the founder Fred Parker Sr.’s granddaughter, Janis Parker, Fred’s motto was “bigger isn’t always better – it’s just bigger.” Janis grew up …
Unprecedented Strain meets new Opportunities for Canadian Charities
By Shannon Craig It’s no surprise that charities have had a rough ride since the start of the pandemic. It started with the cancellation of critical in-person fundraising events, leaving charities scrambling to make up for lost revenue. Some charities were forced to quickly pivot programs and services online, while …
Talking Points – DM May 2022
AIIM Secures Growth Investment from Vegvisir Capital Avant Imaging & Integrated Media Inc., a provider of omni-channel marketing communications solutions, has secured a majority growth investment from Vegvisir Capital, a firm that invests in growing B2B technology companies. The investment will support the Company’s expansion plans which includes augmenting its …
When Looking for Meaningful Purchases, Consumers Prefer Less Expensive Options
TORONTO, ON–New research from York University’s Schulich School of Business shows that consumers tend to prefer less expensive options when they seek to find meaning through the marketplace. The findings are contained in the forthcoming paper, “The Pursuit of Meaning and the Preference for Less Expensive Options”, which will be …
Online Shoppers in Five Major Markets Share eCommerce Insights
Global eCommerce fraud protection leader ClearSale has released its annual report on trends in online consumer attitudes and behaviors. The report illustrates the profound changes the pandemic has made to global eCommerce and offers retailers a roadmap to improving customer experience, fraud-control processes and ability to build long-term customer relationships. …
Building Next-Generation B2B Sales Capabilities
Pandemic converts B2B buyers to eCommerce, new capabilities and new expectations. By Michael Harney, Lia Ketola, Kedar Naik, Nicolas Probst and Steve Reis. McKinsey has been researching B2B buyers and sellers around the world intensively over the past six years. What we’ve learned is that average buyers now use …
11 Data-Backed Retail Trends to Help You Succeed in 2022 and Beyond
By Alexis Damen The pandemic forced the retail industry to quickly adapt in 2020, and these changes continued through 2021. More brick-and-mortar businesses opened an online storefront, click-and-collect order fulfillment options gained popularity, and consumers grew to expect a completely connected (and convenient) experience, regardless of the sales channel they …
THE MAILBOX AS THE NEW MALL: How Creative Marketers Use Direct Mail Today
By Michael Brooke Everything old can become new again — take vinyl for example. But sometimes even marketers can be taken by surprise. The evolution of direct mail might seem to have left it a niche medium yet the reality of how mail is being implemented today is very different …
The Only Number that Matters
By Stephen Shaw Proving the value of marketing means showing that the investment is paying off in faster business growth. But that is only possible if marketing adopts a more unified approach to measurement. It is the one number a CMO needs to know. The one number that truly matters. …
Legends Among Us: Canada’s Marketing Hall of Legends names 2022 winners
By Robert MacLean AMA Toronto’s Canada’s Marketing Hall of Legends (CMHOL) announced its 2022 inductees — and we can relish the place that data-driven, response-based marketing has in this hallowed gallery. Our newest Marketing Legends are Chris Lang, former chairman, Lang Partnerships Network; Zak Mroueh, founder and chief creative officer, …